The effervescent tablet market is poised for significant growth, driven by consumer demand for convenient and effective supplement delivery methods.
According to Zion Market Research, the global effervescent tablet market is expected to grow at a compounded annual growth rate (CAGR) of 6.5% through 2030.
Effervescent tablets, which dissolve in water to create a fizzy, easy-to-drink solution, offer multiple benefits, including convenience, ease of swallowing, and faster absorption versus traditional tablets and capsules.
This article explores some of the key factors driving the surge in the popularity of effervescent tablets in the dietary supplement industry and why you should consider them as a delivery form for your product line.
Effervescent Tablet Market Size and Growth
The global effervescent tablet market was valued at approximately $24.5 billion in 2020, with projections pointing toward steady growth. As noted above, the market is expected to continue expanding by over 6% yearly through 2030, driven by increasing consumer preference for convenient and fast-acting supplement forms.
Key factors propelling this growth include the rising demand for dietary supplements, the growing popularity of over-the-counter (OTC) medications, and a shift towards healthier lifestyles.
Factors Driving the Growth of the Effervescent Tablet Market
Many factors are driving the demand for tablet and capsule alternatives, including:
- Convenience and Portability: Effervescent tablets offer a convenient and portable alternative to traditional capsules or pills, as they are easy to transport and require only water to dissolve.
- Ease of Swallowing: Consumers often find effervescent tablets in solution easier to swallow than solid dosage forms.
- Faster Absorption: Effervescent tablets provide a solution that can be absorbed more quickly by the body, potentially leading to a faster onset of effects.
- Rise of OTC Market: The popularity of OTC medications — think “Plop plop, fizz fizz” — in effervescent form is growing, catering to a wider range of consumer needs, from pain relief to cold-and-flu remedies. This is cross-fueling consumer interest in effervescent dietary supplements.
Supplement Categories That Benefit from the Effervescent Form
Effervescent tablets are particularly beneficial for certain supplement categories:
- Vitamin C: Vitamin C effervescent tablets are popular for immune support.
- Digestive Enzymes: Taking digestive enzymes in effervescent form can be a convenient way to aid digestion after meals.
- Electrolytes: Ideal for athletes or consumers with electrolyte imbalances, effervescent electrolytes provide a convenient rehydration solution.
- Greens: Concentrated greens powders in effervescent form offer an easy way to boost nutrient intake.
- Minerals: Minerals like magnesium, calcium, and zinc are often formulated into effervescent tablets to enhance absorption and ease of use.
Benefits of Using Effervescent Tablets Over Other Forms of Supplements
Effervescent tablets offer several advantages over traditional supplement forms:
- Improved Bioavailability — Effervescent tablets dissolve in water, leading to better absorption of ingredients compared to conventional hard tablets and some capsules. Some published research has noted that effervescent formulations can be more rapidly absorbed than gelatin soft gels, especially with omega-3 ingredients.
- Convenience and Versatility — Effervescent tablets are easy to take, pre-measured, and eliminate the need to estimate dosages. They are versatile and suitable for various supplement ingredients.
- Reduced Stomach Discomfort — For individuals with sensitive stomachs, an effervescent tablet in solution may be gentler on the stomach.
- Increased Hydration — Consuming effervescent tablets with water or juice increases liquid intake, contributing to better hydration.
- Taste and Flavor — Effervescent tablets are often flavored, making them a pleasant alternative to unflavored pills and capsules.
Challenges for Supplement Brand Owners in the Effervescent Tablet Market
While the effervescent tablet market offers numerous opportunities, supplement brand owners face several challenges:
- Customization and Personalization — Offering customized effervescent tablets can be difficult due to production limitations. Partnering with specialized manufacturers can help overcome this challenge.
- Sustainability and Eco-Friendly Practices — Effervescent systems prioritize waste reduction and sustainability, partly because they can require less packaging. Formulating eco-friendly effervescent tablets involves finding suitable packaging materials that maintain product stability during manufacturing and storage, especially since certain ingredients are highly sensitive to moisture.
- Competitive Landscape — In a crowded market, brand differentiation is crucial. A qualified supplement manufacturer should be able to help you customize your product’s flavor and sweetness profile and design an innovative formula.
- Regulatory Compliance — Regulations for effervescent tablets vary by country. Staying up to date with evolving regulations is essential to ensure compliance.
- Production and Scalability — Maintaining consistent quality and effectiveness during large-scale production is challenging, especially with the development and storage of effervescent formulations. An experienced and reputable supplement contract manufacturer should be able to navigate these challenges with ease.
- Consumer Education and Awareness — Educating consumers about the advantages of effervescent tablets is crucial for market adoption. Effective marketing strategies should highlight convenience, ease of use, and faster absorption.
Regulatory Requirements for Effervescent Tablets in the Supplement Market
Effervescent tablets must comply with regulatory standards set by bodies such as the U.S. Food and Drug Administration (FDA) and the European Food Safety Authority (EFSA).
Important regulatory considerations include avoiding false claims, ensuring clear and accurate labeling, and using safe ingredients. Adherence to these regulations ensures product safety and consumer trust.
Conclusion
As mentioned, the effervescent tablet market is rapidly growing, driven by consumer demand for convenient and effective supplement forms. With benefits such as improved bioavailability, convenience, and pleasant taste, effervescent tablets offer a promising alternative to traditional supplements.
As the market grows, supplement brand owners can innovate and meet evolving consumer preferences. Embrace the effervescent tablet revolution and explore its potential for your supplement brand.
How Can Vitaquest Help?
For over 45 years, nutraceutical brand owners have trusted Vitaquest with all their supplement contract manufacturing needs. Today, we create and produce over 4,000 custom formulas for 500+ brands globally!
We offer extensive expertise as an effervescent tablet supplement manufacturer, providing best-in-class formulation development, flavoring, packaging design, and order fulfillment services. In addition to effervescent tablets, we have a successful track record of manufacturing alternative tablet products such as oral disintegrating tablets (ODTs) and chewable tablets.
To learn more about how we can help you Deliver What’s Next in effervescent supplements, call 800-526-9095 to speak with one of our knowledgeable Vitaquest sales executives or to request a competitive nutraceutical manufacturing price quote if you already have your project requirements prepared.
Frequently Asked Questions
Q: How big is the effervescent market?
Looking at effervescent packaging market trends, the global effervescent tablet market was valued at approximately $24.5 billion in 2020 and is expected to grow at a CAGR of around 6.8% through 2028.
Q: What is the best packaging for effervescent tablets?
The best packaging for effervescent tablets includes materials that maintain product stability and are eco-friendly, such as bottles or resealable pouches.
Q: Why is there a need for effervescent tablets?
Effervescent tablets meet the consumer demand for convenient, fast-acting, and easy-to-swallow supplements, addressing “pill fatigue” and the limitations of traditional tablets and capsules.
