The functional foods market is experiencing steady growth, driven by consumer demand for personalization and convenience. As people seek practical, tailored health solutions that fit into their busy lives, functional foods offer an effective way to support specific wellness goals without the burden of restrictive diets.1Hay RC. The rise of functional foods: Eating for health and wellness. Total Food Service. September 27, 2024. Retrieved June 5, 2025 from https://totalfood.com/rise-of-functional-foods-eating-health-and-wellness/#:~:text=The%20growing%20popularity%20of%20functional,of%20supplements%20or%20strict%20diets.
Dehydrated and milled whole fruits, vegetables, herbs, and spices make functional food powder a highly convenient option for daily nutrition. These powders can be easily incorporated into shakes, smoothies, or food formulations as part of a broader wellness program.
In this article, we’ll define what functional food powders are, clarify how they differ from superfood supplement powders, explore their key benefits and market trends, highlight popular ingredients, and outline key considerations for brand owners interested in manufacturing them.
What is Functional Food Powder?
Functional foods are those that provide health benefits beyond basic nutrition, thanks to naturally occurring or added bioactive compounds. When converted into powder form, these foods retain their functional properties and offer added versatility in formulation and use.
Functional food powders may be naturally rich in nutrients or enhanced with additional ingredients such as vitamins, minerals, probiotics, or fiber. Common sources include fruits, vegetables, whole grains, and fortified dairy.2Ajmera R. What are function foods? All you need to know. Healthline. January 17, 2020. Retrieved June 5, 2025 from https://www.healthline.com/nutrition/functional-foods.
Compared to capsules and tablets, functional foods in powdered form offer a more convenient and versatile way to deliver larger amounts of concentrated nutrition in a shelf-stable format suitable for a wide range of applications.
What is the Difference Between Functional Food Powders and Superfood Powders?
While often used interchangeably, functional food powders and superfood powders are not the same.
Functional foods are defined by their ability to provide health benefits beyond basic nutrition, often through added or naturally occurring bioactive compounds.
In contrast, “superfood” is primarily a marketing term used to describe certain foods that are exceptionally nutrient-dense.3Functional Foods & Superfoods: Everything You Need to Know. Auguste Escoffier School of Culinary Arts. April 23, 2024. Retrieved June 5, 2025 from https://www.escoffier.edu/blog/world-food-drink/everything-you-need-to-know-about-functional-foods/#:~:text=Functional%20Foods%20vs.,use%20it%20however%20they%20choose.
In essence, all superfoods can be considered functional, but not all functional foods qualify as superfoods. The distinction lies in both the nutritional profile and how the product is positioned in the marketplace.
Functional Food Powders
Functional foods may take the form of conventional whole foods or be modified to include added ingredients such as probiotics, fiber, or vitamins. What sets them apart is that their health benefits are often supported by scientific research and recognized by regulatory bodies.4Ajmera R. What are function foods? All you need to know. Healthline. January 17, 2020. Retrieved June 5, 2025 from https://www.healthline.com/nutrition/functional-foods.
Unlike loosely defined categories, functional foods are typically held to the same safety and labeling standards as conventional foods.5Plants vs Pills: Why Functional Foods are Beating Supplements. Smarter Naturally. Retrieved June 5, 2025 from https://smarternaturally.com/plants-vs-pills-functional-foods-supplements/#:~:text=Safety,are%20not%20when%20taking%20supplements. As a result, they are more widely recognized within the natural products industry and benefit from clearer formulation and compliance guidelines.6Functional Foods & Superfoods: Everything You Need to Know. Auguste Escoffier School of Culinary Arts. April 23, 2024. Retrieved June 5, 2025 from https://www.escoffier.edu/blog/world-food-drink/everything-you-need-to-know-about-functional-foods/#:~:text=Functional%20Foods%20vs.,use%20it%20however%20they%20choose.
Superfood Powders
Superfoods are nutrient-dense foods naturally rich in vitamins, minerals, antioxidants, and other beneficial compounds. Examples include goji berries, flax seeds, broccoli sprouts, and turmeric. In powder form, they often appear as blends combining multiple superfood ingredients for added versatility and convenience.
While widely regarded as healthy, the term “superfood” is not legally defined and typically lacks the level of scientific validation or regulatory oversight associated with functional foods. As such, powdered superfoods are best understood as a loosely defined subset of functional foods, valued for their nutritional profile, but marketed more on perception than proven health claims.7Functional Foods & Superfoods: Everything You Need to Know. Auguste Escoffier School of Culinary Arts. April 23, 2024. Retrieved June 5, 2025 from https://www.escoffier.edu/blog/world-food-drink/everything-you-need-to-know-about-functional-foods/#:~:text=Functional%20Foods%20vs.,use%20it%20however%20they%20choose.
Benefits of Functional Food Powders
Fill Nutritional Gaps
Functional food powders are derived from conventional foods that have been fortified or enhanced with targeted nutrients or bioactive compounds. As such, they help fill common nutritional gaps, support overall wellness, and promote optimal nutrient intake.8Ajmera R. What are function foods? All you need to know. Healthline. January 17, 2020. Retrieved June 5, 2025 from https://www.healthline.com/nutrition/functional-foods.
These powders often contain beneficial compounds such as proteins, polyphenols, phytosterols, biogenic amines, and carotenoids, each known for delivering health-promoting effects. Depending on the formulation, functional food powders may provide antioxidant, cardioprotective, and vascular system benefits backed by scientific research.9Rashidinejad A. The road ahead for functional foods: Promising opportunities amidst industry challenges. Future Postharvest and Food. 2024; 1(2): 266-73. https://doi.org/10.1002/fpf2.12022.
Promote a Healthy Immune System
Extensive research over the past few decades has highlighted the connection between the gut microbiome and healthy immune function, fueling growing interest in functional foods, particularly those containing probiotics and prebiotics. These ingredients help regulate intestinal microbiota, which plays a key role in promoting a healthy immune system.10Ashaolu TJ. Immune boosting functional foods and their mechanisms: A critical evaluation of probiotics and prebiotics. Biomed Pharmacother. 2020 Oct;130:110625. doi: 10.1016/j.biopha.2020.110625. Epub 2020 Aug 11. PMID: 32795926.
Studies also show that certain functional foods can directly stimulate immune cell activity. Ingredients such as ginseng, mushrooms, chlorella, and probiotics are known for their immune-supportive properties. Additionally, functional food powders formulated with vitamin C11Khassaf M, McArdle A, Esanu C, Vasilaki A, McArdle F, Griffiths RD, Brodie DA, Jackson MJ. Effect of vitamin C supplements on antioxidant defence and stress proteins in human lymphocytes and skeletal muscle. J Physiol. 2003 Jun 1;549(Pt 2):645-52. 12Sasazuki S, Sasaki S, Tsubono Y, Okubo S, Hayashi M, Tsugane S. Effect of vitamin C on common cold: randomized controlled trial. Eur J Clin Nutr. 2006 Jan;60(1):9-17. 13Khassaf M, McArdle A, Esanu C, Vasilaki A, McArdle F, Griffiths RD, Brodie DA, Jackson MJ. Effect of vitamin C supplements on antioxidant defence and stress proteins in human lymphocytes and skeletal muscle. J Physiol. 2003 Jun 1;549(Pt 2):645-52., zinc14Food and Nutrition Board, Institute of Medicine. Zinc. Dietary reference intakes for vitamin A, vitamin K, arsenic, boron, chromium, copper, iodine, iron, manganese, molybdenum, nickel, silicon, vanadium, and zinc. Washington, D.C.: National Academy Press; 2001:442-501. 15Prasad AS. Zinc in human health: effect of zinc on immune cells. Mol Med 2008; 14(5-6): 353-7. 16Shankar AH, Prasad AS. Zinc and immune function: the biological basis of altered resistance to infection. Am J Clin Nutr. 1998 Aug;68(2 Suppl):447S-463S., and antioxidants17Arthur JR, McKenzie RC, Beckett GJ. Selenium in the immune system. J Nutr 2003; 133(5 Suppl 1): 1457S-9S. 18Food and Nutrition Board, Institute of Medicine. Selenium. Dietary reference intakes for vitamin C, vitamin E, selenium, and carotenoids. Washington D.C.: National Academy Press; 2000:284-324. 19Goldson AJ, Fairweather-Tait SJ, Armah CN, et al. Effects of selenium supplementation on selenoprotein gene expression and response to influenza vaccine challenge: a randomised controlled trial. PLoS One. 2011 Mar 21;6(3):e14771. 20Kelly GS. Clinical applications of N-acetylcysteine. Altern Med Rev 1998;3:114-27. 21De Flora S, Grassi C, Carati L. Attenuation of influenza-like symptomatology and improvement of cell-mediated immunity with long-term N-acetylcysteine treatment. Eur Respir J 1997;10:1535-41. may further contribute to a healthy, balanced immune response.
Promote Digestive and Gut Health
Probiotics are a key category of functional foods that support digestive health through multiple mechanisms. They assist in breaking down food molecules in the small intestine and interact with bile acids to enhance fat digestion by modulating bile acid metabolism.22Plaza-Diaz J, Ruiz-Ojeda FJ, Gil-Campos M, Gil A. Mechanisms of Action of Probiotics. Adv Nutr. 2019 Jan 1;10(suppl_1):S49-S66. doi: 10.1093/advances/nmy063. Erratum in: Adv Nutr. 2020 Jul 1;11(4):1054. doi: 10.1093/advances/nmaa042. PMID: 30721959; PMCID: PMC6363529.
Dietary fibers are another important component of functional food powders that contribute to gut health. Fiber supports regularity by providing intestinal bulk, promoting healthy bowel movements, and helping prevent constipation.23Dettmar PW, Sykes J, Curr Med Res Opin (1998) 14(4):227-33. Certain fibers, specifically prebiotics, also serve as a food source for probiotics, encouraging the growth and activity of beneficial gut bacteria. Additionally, fiber promotes satiety, helping to reduce overeating and support weight management.
Improves Mental Health and Cognitive Function
According to Harvard Medical School24LeWine HE. Foods linked to better brainpower. Harvard Health Publishing, Harvard Medical School. April 3, 2024. Retrieved June 5, 2025 from https://www.health.harvard.edu/healthbeat/foods-linked-to-better-brainpower., some of the best foods for promoting brain health also support healthy cardiovascular function. Green leafy vegetables like kale, spinach, collards, and broccoli have been shown to help slow cognitive decline. Berries, particularly strawberries and blueberries, are rich in flavonoids, and research suggests that consuming two or more servings per week may delay memory decline by up to two and a half years. Coffee and tea, through their caffeine content, may also aid memory formation by enhancing memory consolidation.
In addition, functional foods with nootropic properties can support cognitive performance. For example, the adaptogenic herb Rhodiola rosea has been shown to enhance mental performance during stress.25Darbinyan V, Kteyan A, Panossian A, Gabrielian E, Wikman G, Wagner H. Rhodiola rosea in stress induced fatigue–a double blind cross-over study of a standardized extract SHR-5 with a repeated low-dose regimen on the mental performance of healthy physicians during night duty. Phytomedicine. 2000 Oct;7(5):365-71. 26Spasov AA, Wikman GK, Mandrikov VB, Mironova IA, Neumoin VV. A double-blind, placebo-controlled pilot study of the stimulating and adaptogenic effect of Rhodiola rosea SHR-5 extract on the fatigue of students caused by stress during an examination period with a repeated low-dose regimen. Phytomedicine. 2000 Apr;7(2):85-9. 27Shevtsov VA, Zholus BI, Shervarly VI, Vol’skij VB, Korovin YP, Khristich MP, Roslyakova NA, Wikman G. A randomized trial of two different doses of a SHR-5 Rhodiola rosea extract versus placebo and control of capacity for mental work. Phytomedicine. 2003 Mar;10(2-3):95-105. Similarly, the Ayurvedic herb Bacopa monnieri has demonstrated benefits for memory support, helping with age-related forgetfulness and improving cognitive function in several studies.28Morgan A, Stevens J. Does Bacopa monnieri Improve Memory Performance in Older Persons? Results of a Randomized, Placebo-Controlled, Double-Blind Trial. J Altern Complem Med. 2010; 16(7): 753–759. 29Calabrese C, Gregory WL, Leo M, Kraemer D, Bone K, Oken B. Effects of a Standardized Bacopa monnieri Extract on Cognitive Performance, Anxiety, and Depression in the Elderly: A Randomized, Double-Blind, Placebo-Controlled Trial. J Altern Complem Med. 2008;14(6):707–713. 30Roodenrys S, Booth D, Bulzomi S, Phipps A, Micallef C, Smoker J. Chronic effects of Brahmi (Bacopa monnieri) on human memory. Neuropsychopharmacology. 2002 Aug;27(2):279-81. 31Stough C, Lloyd J, Clarke J, Downey LA, Hutchison CW, Rodgers T, Nathan PJ. The chronic effects of an extract of Bacopa monniera (Brahmi) on cognitive function in healthy human subjects. Psychopharmacology (Berl). 2001 Aug;156(4):481-4. 32Stough C, Downey LA, Lloyd J, Silber B, Redman S, Hutchison C, Wesnes K, Nathan PJ. Examining the nootropic effects of a special extract of Bacopa monniera on human cognitive functioning: 90 day double-blind placebo-controlled randomized trial. Phytother Res. 2008 Dec;22(12):1629-34. 33Raghav S, Singh H, Dalal PK, Srivastava JS, Asthana OP. Randomized controlled trial of standardized Bacopa monniera extract in age-associated memory impairment. Indian J Psychiatry. 2006 Oct-Dec; 48(4): 238–242. 34Pase MP, Kean J, Sarris J, Neale C, Scholey AB, Stough C. The cognitive-enhancing effects of Bacopa monnieri: a systematic review of randomized, controlled human clinical trials. J Altern Complement Med. 2012 Jul;18(7):647-52.
What Are the Most Popular Functional Food Powders on the Market?
Leading the market in popularity, functional food powders include protein powders, superfood blends, mushroom powders, gut health and fiber formulas, and individual powders featuring targeted functional health ingredients. These categories reflect strong consumer demand for convenient, nutrient-dense options that support specific wellness goals.
Plant-Based Protein Powders
The global plant-based protein market was valued at $14.3 billion in 2024 and is projected to reach $20.5 billion by 2029, reflecting a compounded annual growth rate (CAGR) of 7.5%.35Plant-based Protein Market. Markets And Markets. Retrieved January 24, 2025 from https://www.marketsandmarkets.com/Market-Reports/plant-based-protein-market-14715651.html. This growth is driven by increasing consumer demand for vegan-friendly, sustainable, and low-allergen protein sources. Popular plant-based proteins include pea, rice, and soy.
Pea protein isolate has been shown to reduce food intake36Smith CE, Mollard RC, Luhovyy BL, Anderson GH. The effect of yellow pea protein and fibre on short-term food intake, subjective appetite and glycaemic response in healthy young men. Br J Nutr. 2012 Aug;108 Suppl 1:S74-80., promote diet-induced thermogenesis (fat burning) 37Claessens M, Calame W, Siemensma AD, Saris WH, van Baak MA. The thermogenic and metabolic effects of protein hydrolysate with or without a carbohydrate load in healthy male subjects. Metabolism. 2007 Aug;56(8):1051-9., and help maintain healthy blood pressure levels already within normal ranges.38Li H, Prairie N, Udenigwe CC, Adebiyi AP, Tappia PS, Aukema HM, Jones PJ, Aluko RE. Blood pressure lowering effect of a pea protein hydrolysate in hypertensive rats and humans. J Agric Food Chem. 2011 Sep 28;59(18):9854-60. Rice protein isolate has demonstrated the ability to reduce fat mass while supporting lean body mass, muscle hypertrophy, strength, and power—comparable to whey protein isolate.39Joy JM, Lowery RP, Wilson JM, et al. The effects of 8 weeks of whey or rice protein supplementation on body composition and exercise performance. Nutr J. 2013; 12: 86. Soy protein has been associated with increased diet-induced thermogenesis (fat burning)40Claessens M, Calame W, Siemensma AD, Saris WH, van Baak MA. The thermogenic and metabolic effects of protein hydrolysate with or without a carbohydrate load in healthy male subjects. Metabolism. 2007 Aug;56(8):1051-9., improved bone mineral content and density in postmenopausal women41Scheiber MD, Rebar RW. Isoflavones and postmenopausal bone health: a viable alternative to estrogen therapy? Menopause 1999; 6(3):233-41., and promoted healthy cholesterol levels already within a normal range.42Baum J, Teng H, Erdman JW Jr, Weigel RM, Klein BP, Persky VW, Freels S, Surya P, Bakhit RM, Ramos E, Shay NF, Potter SM. Long-term intake of soy protein improves blood lipid profiles and increases mononuclear cell low-density-lipoprotein receptor messenger RNA in hypercholesterolemic, postmenopausal women. Am J Clin Nutr 1998; 68:545-551.
Superfood Blends
Superfood powder blends, especially green food blends, are growing in popularity as convenient tools to help offset the widespread lack of vegetable intake in the modern diet. Research shows that Americans are getting about 40% less of the recommended servings of vegetables,43U.S. Department of Agriculture and U.S. Department of Health and Human Services. Dietary Guidelines for Americans, 2010. 7th Edition, Washington, DC: U.S. Government Printing Office, December 2010. and specifically, 60% less of the recommended servings of green vegetables.44Diet Quality of Americans in 2001-02 and 2007-08 as Measured by the Healthy Eating Index-2010. Nutrition Insight 51. USDA Center for Nutrition Policy and Promotion. April 2013. 45Guenther PM, Casavale KO, Reedy J, et al. Healthy Eating Index. Center for Nutrition Policy and Promotion. CNPP Fact Sheet No. 2 February 2013.
Green superfood blends often include ingredients like wheat grass, broccoli sprouts, and spirulina, all of which have demonstrated health benefits. For instance, a study46Shyam R, et al. Wheat grass supplementation decreases oxidative stress in healthy subjects: A comparative study with spirulina. J Altern Complement Med. 2007;13(8):789-91. found that 1 gram per day of wheat grass powder significantly reduced blood malondialdehyde (a marker of oxidative stress), while increasing total antioxidant status, vitamin C levels, and superoxide dismutase (SOD). Similar improvements in antioxidant markers were observed with 5–10 grams per day of broccoli sprouts47Bahadoran Z, et al. Broccoli sprouts powder could improve serum triglyceride and oxidized LDL/LDL-cholesterol ratio in type 2 diabetic patients: a randomized double-blind placebo-controlled clinical trial. Diabetes Res Clin Pract. 2012 Jun;96(3):348-54. 48Bahadoran Z, et al. Broccoli sprouts reduce oxidative stress in type 2 diabetes: a randomized double-blind clinical trial. Eur J Clin Nutr. 2011 Aug;65(8):972-7., and 2 grams per day of spirulina.49Parikh P, et al. Role of Spirulina in the Control of Glycemia and Lipidemia in Type 2 Diabetes Mellitus. J Med Food. 2001 Winter;4(4):193-199. These results reinforce the value of incorporating nutrient-dense superfood blends into daily routines.
Mushroom Powders
Mushroom powders have been valued for centuries due to their wide-ranging health benefits.50Halpern GM, Miller AH. Medicinal Mushrooms. New York: M. Evans & Company; 2002:59-74. Among the most recognized is Ganoderma lucidum (reishi), traditionally used in folk medicine and known for its antioxidant, immune-modulating, and cardiovascular support properties.51Wasser SP, Weis AL. Therapeutic effects of substances occurring in higher Basidiomycetes mushrooms: a modern perspective. Crit Rev Immunol 1999;19:65-96.
Lion’s mane has been shown in clinical studies to maintain and promote cognitive function.52Saitsu Y, Nishide A, Kikushima K, Shimizu K, Ohnuki K. Improvement of cognitive functions by oral intake of Hericium erinaceus. Biomed Res. 2019;40(4):125-131. 53Mori K, Inatomi S, Ouchi K, Azumi Y, Tuchida T. Improving effects of the mushroom Yamabushitake (Hericium erinaceus) on mild cognitive impairment: a double-blind placebo-controlled clinical trial. Phytother Res. 2009 Mar;23(3):367-72. Shiitake (Lentinula edodes) has a long-standing role in promoting immune and liver health54Jones K. Shiitake: The Healing Mushroom. Rochester, VT: Healing Arts Press, 1995. 55Chang R. Functional properties of edible mushrooms. Nutr Rev 1996;54(11 Pt 2):S91-3. 56Taguchi I. Clinical efficacy of lentinan on patients with stomach cancer: End point results of a four-year follow-up survey. Cancer Detect Prevent Suppl 1987;1:333–49. 57Matsuoka H, Seo Y, Wakasugi H, et al. Lentinan potentiates immunity and prolongs survival time of some patients. Anticancer Res 1997;17:2751–6. 58Jones K. Shiitake” A major medicinal mushroom. Alt Compl Ther 1998;4:53–9., while Agaricus blazei is known for its immunostimulant effects59Kaneno R, Fontanari LM, Santos SA, et al. Effects of extracts from Brazilian sun-mushroom (Agaricus blazei) on the NK activity and lymphoproliferative responsiveness of Ehrlich tumor-bearing mice. Food Chem Toxicol 2004;42:909-16. 60Nakajima A, Ishida T, Koga M, et al. Effect of hot water extract from Agaricus blazei Murill on antibody-producing cells in mice. Int Immunopharmacol 2002;2:1205-11. 61Kobayashi H, Yoshida R, Kanada Y, et al. Suppressing effects of daily oral supplementation of beta-glucan extracted from Agaricus blazei Murill on spontaneous and peritoneal disseminated metastasis in mouse model. J Cancer Res Clin Oncol 2005;131:527-38. 62Ohno N, Furukawa M, Miura NN, et al. Antitumor beta glucan from the cultured fruit body of Agaricus blazei. Biol Pharm Bull 2001;24:820-8. 63Lee YL, Kim HJ, Lee MS, et al. Oral administration of Agaricus blazei (H1 strain) inhibited tumor growth in a sarcoma 180 inoculation model. Exp Anim 2003;52:371-5., including the enhanced production of cytokines like interferon and interleukin.64Chen L, Shao H. Extract from Agaricus blazei Murill can enhance immune responses elicited by DNA vaccine against foot-and-mouth disease. Vet Immunol Immunopathol 2006;109:177-82. 65Kasai H, He LM, Kawamura M, et al. IL-12 Production induced by Agaricus blazei fraction H (ABH) involves toll-like receptor (TLR). Evid Based Complement Alternat Med 2004;1:259-67.
Cordyceps sinensis has clinical backing for benefits in immune function, energy, liver health, and male vitality.66Hobbs C. Medicinal Mushrooms: An Exploration of Tradition, Healing and Culture. Santa Cruz, CA: Botanica Press; 1995. Maitake (Grifola frondosa), traditionally used as a tonic and adaptogen, activates key immune cells and contains beta-glucans that support healthy immune function67Nanba H, Hamaguchi AM, Kuroda H. The chemical structure of an antitumor polysaccharide in fruit bodies of Grifola frondosa (maitake). Chem Pharm Bull 1987; 35:1162-8., as well as healthy blood glucose levels already in a normal range.68Konno S, Tortorelis DG, Fullerton SA, et al. A possible hypoglycaemic effect of maitake mushroom on Type 2 diabetic patients. Diabet Med 2001;18:1010.
Functional Health Ingredient Powders
Various functional ingredient powders continue to gain popularity for their scientifically supported health benefits. Among the most prominent ones are collagen, turmeric, and ginger.
The global collagen market was valued at $10.08 billion in 2022 and is projected to reach $23.02 billion by 2032.69Collagen Market (By Source: Bovine, Marine, Porcine, Poultry; By Product: Gelatin, Hydrolyzed collagen, Native collagen, Synthetic collagen; By Application: Food and Beverage, Healthcare, Pharmaceuticals, Nutraceuticals, Cosmetics, Others; By Type; By Form; By Product Category; By Function) – Global Industry Analysis, Size, Share, Growth, Trends, Regional Outlook, and Forecast 2023 – 2032. Precedence Research. Retrieved January 27, 2024 from https://www.precedenceresearch.com/collagen-market#:~:text=The%20global%20collagen%20market%20size,forecast%20period%202023%20to%202032. Collagen peptides have been shown to reduce wrinkles, improve skin elasticity, and boost procollagen production70Proksch E, Schunck M, Zague V, Segger D, Degwert J, Oesser S. Oral intake of specific bioactive collagen peptides reduces skin wrinkles and increases dermal matrix synthesis. Skin Pharmacol Physiol. 2014;27(3):113-9. 71Proksch E, Segger D, Degwert J, Schunck M, Zague V, Oesser S. Oral supplementation of specific collagen peptides has beneficial effects on human skin physiology: a double-blind, placebo-controlled study. Skin Pharmacol Physiol. 2014;27(1):47-55., making them a cornerstone of beauty-from-within formulations.
Turmeric, valued for its curcuminoid content, has a documented history of use dating back to 600 BCE. Its anti-inflammatory activity is largely attributed to its ability to inhibit lipogenase (5-LOX) and cyclooxygenase (COX-2) enzymes.72Chandra D, Gupta S. Anti-inflammatory and anti-arthritic activity of volatile oil of Curcuma longa (Haldi). Ind J Med Res 1972; 60:138-142.
Ginger is a time-honored carminative herb used to relieve occasional gas and bloating.73Blumenthal M, et al, (eds), The Complete German Commission E Monographs: Therapeutic Guide to Herbal Medicines. (1998) Austin: American Botanical Council and Boston: Integrative Medicine Communications, 425–26. It also supports digestion by stimulating fat and carbohydrate- digestive enzymes74Platel K, Srinivasan K. Influence of dietary spices or their active principles on digestive enzymes of small intestinal mucosa in rats. Int J Food Sci Nutr 1996; 47(1):55-9. and is commonly used to help alleviate common, occasional nausea.75Ernst E, Pittler MH. Efficacy of ginger for nausea and vomiting: a systematic review of randomized clinical trials. British journal of anesthesia 2000; 84(3):367-71.
These ingredients offer diverse applications in functional food powder formulations focused on beauty, digestion, and inflammation support.
Exploring the Functional Food Market
The global functional food and beverage market was valued at $364.18 billion in 2024 and is projected to grow to $793.60 billion by 2032, reflecting a robust CAGR of 10.33%.
Asia Pacific led the market with a 39.45% share in 2024, driven by rising health awareness and demand for nutrient-rich foods. In the United States, the market is also expected to see substantial growth, reaching an estimated $117.22 billion by 2032. This expansion is fueled by the growing consumer preference for food products fortified with nutritional and functional ingredients.76Functional Food and Beverage Market Size, Share & Industry Analysis, By Type (Functional Cereals & Grains, Functional Dairy Products, Functional Bakery Products, Functional Fats & Oils, and Other Functional/ Fortified Foods), Distribution Channel (Supermarkets/ Hypermarkets, Convenience Stores, Online Retail, and Others) and Regional Forecast, 2025-2032. Fortune Business Insights. Retrieved June 5, 2025 from https://www.fortunebusinessinsights.com/functional-foods-market-102269.
Why Are Functional Food Powders Gaining Popularity in the Supplement Industry?
The growing popularity of functional food powders is closely tied to shifting consumer behavior and health priorities.
As healthcare costs rise and awareness of preventative health increases, particularly among older adults, more consumers are turning to functional foods as convenient, effective options for supporting wellness. The connection between diet and long-term health is now widely recognized, driving increased interest in nutrient-dense, functional ingredients. Additionally, extended life expectancy and a cultural focus on quality of life have led to more proactive health and dietary choices.
Strong marketing efforts and expanded e-commerce distribution channels are further accelerating demand, making functional food powders an increasingly influential category in the supplement industry.77Functional Foods Market Size, Share & Trends Analysis Report By Ingredient (Carotenoids, Prebiotics & Probiotics, Fatty Acids, Dietary Fibers), By Product, By Application, By Region, And Segment Forecasts, 2022 – 2030. Grand View Research. Retrieved June 5, 2025 from https://www.grandviewresearch.com/industry-analysis/functional-food-market.
Considerations for Brand Owners Looking to Manufacture Functional Food Powders
Ingredient Selection and Sourcing
The success of any functional food powder product begins with sourcing high-quality, evidence-based ingredients.
Ideally, those functional foods should have good bioavailability and play well together. Although it may seem appealing to have all your ingredients sourced from the United States, it is not necessarily the best thing for your science-based formulation. For example, you want your Ashwagandha to come from India, not from Iowa. The fact is that ingredients may be selected worldwide based on quality and bioavailability.
A good contract development and manufacturing organization (CDMO) can assist in identifying and sourcing globally recognized raw materials to support both product effectiveness and regulatory compliance.
Processing Technology
Choosing the appropriate processing method for each functional food powder is essential to preserving its active compounds and ensuring optimal product performance.
Techniques such as extraction, freeze-drying, dehydration, or spray drying may be employed depending on the ingredients’ stability and the formulation’s physical requirements. For example, freeze-drying or supercritical fluid carbon dioxide extraction can preserve sensitive bioactive compounds, while spray drying may enhance solubility or dispersibility. Certificates of analysis (COAs) and detailed specification sheets can help guide these decisions, with your CDMO playing a crucial role in interpreting the data and recommending the best technologies.
Food Safety and Quality Assurance
Adherence to current Good Manufacturing Practices (cGMPs) is non-negotiable when it comes to producing safe, high-quality functional food powders. While many manufacturers claim FDA compliance or cGMP standards, true accountability comes from third-party GMP certification. Certifications from credible organizations (such as NSF or USP) validate that a facility has been rigorously audited and meets stringent regulatory and industry standards. Certification under the Global Food Safety Initiative (GFSI) attests to the manufacturer’s commitment to purity and sanitation. Brand owners should view third-party GMP certification as a baseline requirement when selecting a manufacturing partner to ensure consistent quality, safety, and regulatory compliance.
Tips for Choosing a Supplement Manufacturing Partner
Selecting the right Contract Development and Manufacturing Organization (CDMO) is one of the most critical decisions a brand owner can make. Above all, prioritize experience. A powder supplement manufacturer with decades of industry expertise brings not only technical know-how to the table but also the ability to proactively address and resolve unforeseen challenges, which is not something that can be learned overnight.
Reputation matters, too. Look for manufacturers with a consistent track record of success, verified by client testimonials, case studies, and third-party reviews. While ten years of experience is solid, twenty is better, and a partner with forty or more years in the business offers unmatched reliability and insight. A seasoned CDMO will help ensure your functional food powder is manufactured to the highest quality standards and positioned for long-term market success.
One word of caution, especially for any new or aspiring brand owners reading this article, never choose a supplement manufacturing partner based solely on price. In this industry, you truly get what you pay for. As a brand owner, you carry the responsibility of bringing safe, high-quality products to the market. Cutting corners to save a few dollars may seem tempting in the short term, but it can result in serious long-term consequences for your brand, your customers, and your business.
Regulatory Landscape: Are Functional Foods Approved by the FDA?
In the United States, functional foods are not regulated as a distinct category by the FDA. Instead, they fall under existing regulatory frameworks for either conventional foods or dietary supplements. If your functional food powder will be marketed as a dietary supplement, it must comply with the regulations outlined in the Dietary Supplement Health and Education Act (DSHEA) of 1994.
Importantly, there is no formal FDA “approval” process for dietary supplements before they reach the market. However, supplement brands are responsible for ensuring their products are safe, properly labeled, and supported by appropriate substantiation for any structure/function claims. This is why it’s critical to work with a qualified CDMO that has a deep understanding of supplement regulatory compliance and cGMP requirements.
Wrapping Up the Conversation on Functional Food Powder
In today’s health-conscious marketplace, functional food powders are quickly becoming a go-to solution for delivering targeted nutrition in a convenient and versatile format. From plant-based proteins and mushroom powders to superfood blends and gut health formulas, the demand for functional foods continues to rise as consumers seek products that align with their wellness goals.
For brand owners, success in this space hinges on selecting the right ingredients, sourcing from trusted suppliers, leveraging the appropriate processing technologies, and partnering with an experienced CDMO that understands quality, regulatory compliance, and market trends.
As interest in personalized nutrition and preventative health grows, functional food powder products are well-positioned to meet evolving consumer needs, while offering brand owners a strategic opportunity to innovate and lead in the dietary supplement and natural products industry. By focusing on efficacy, taste, and quality, your next product launch can stand out and deliver meaningful value to today’s informed health consumers.
Are you ready to claim your piece of the growing functional food powder market? If so, call 800-526-9095 to speak with one of our knowledgeable sales executives or request a nutraceutical manufacturing price quote if you’ve already finalized your project requirements!
Frequently Asked Questions About Functional Food Powders
How do functional food powders differ from traditional vitamins and supplements?
Typically, vitamins and minerals are isolated compounds with specific nutritional value, while functional foods offer health benefits beyond basic nutrition. They may consist of whole fruits, veggies, herbs, and spices, and when made into powders, functional foods can be naturally rich in vitamins and minerals or may be fortified with them. They may be processed to include added ingredients like probiotics or fiber.
What are the key factors to consider when sourcing ingredients for functional food powders?
Key factors include utilizing high-quality, evidence-based functional food powders that have good bioavailability and play well together. Don’t worry about having all of your functional food ingredients sourced from the United States. Rather, select ingredients worldwide on the basis of quality and bioavailability.
What certifications should supplement brands look for when choosing manufacturers for functional food powders?
While contract development and manufacturing organizations (CDMO) often claim to follow FDA guidelines, this does not guarantee adherence to cGMPs. For meaningful assurance, make sure the CDMO has GMP certification after having been audited for cGMPs by a credible third-party agency. Among the best GMP certifications are those from NSF and USP. Independent food safety certification, such as FSSC 22000, is another key indicator of a quality operation.
