Published August 13, 2025
In this episode of The Vitamin Professor Podcast, Dr. Gene Bruno sits down with Rick Handel, a 53-year veteran of the nutraceutical industry and Senior Vice President at Vitaquest. Together, they bring nearly 100 years of combined experience in the dietary supplement industry to the conversation.
They reflect on the evolution of the dietary supplements industry, beginning with the “wild west” era of bold claims, through the passage of DSHEA, and into today’s focus on science-backed innovation. The discussion also covers ingredients like spirulina, the rise and fall of delivery formats such as gummies, and the increasing importance of taste, quality, and consumer trust.
Whether you are a brand owner, formulator, or simply curious about the history and future of supplements, this episode offers rare insights from two industry veterans who have witnessed it all.
