Published March 31, 2025

Personalized wellness is more than a trend—it’s a transformation reshaping an industry projected to surpass $919 billion globally by 2030. In this episode of MarketScale’s Experts Talk, host Daniel Litwin sits down with Vitaquest’s VP of Innovation, Michael Anthonavage, to discuss the future of nutraceuticals and how consumer data, flavor science, and advanced manufacturing are redefining what’s possible for supplement brands. Whether you’re launching your first line or expanding an existing portfolio, this episode offers actionable insights into building products that resonate with individual needs and stand out in the ever-evolving world of nutraceuticals.