Benefits of Testosterone Supplements for Men: Key Insights and Why They Matter

By Michael
Anthonavage
02/02/2026

Testosterone supplements remain one of the most searched and competitive categories in the market. Understanding the science and consumer demand behind them can help brands position products more effectively.

Key Takeaways

Men may have a decline in total T levels occur at a rate of approximately 1% per year beginning in their thirties.
Testosterone decline may result in increased body fat or weight gain, mood changes, cognitive issues, fatigue/low energy, and sleep disturbances.
Ashwagandha, shilajit, Eurycoma longifolia, Fenugreek, and vitamin D are evidence-based T support nutraceuticals
Avoid presenting your product as a treatment for “low T”, which is a medical condition, or making comparisons to prescription T.
Consider the use of alternative delivery forms for your T support supplement, such as powders or effervescent tablets.

Research¹ indicates that testosterone (T) levels tend to gradually decline as men age. Some studies² show that total testosterone decreases by approximately 1% per year beginning in the thirties, while others report an average annual decline of 1 to 2%.³ This age-related reduction in testosterone may be associated with changes in libido, body composition, mood, cognitive function, energy levels, sleep quality, and overall vitality.⁴ ⁵

Given these trends, consumer interest in the potential benefits of testosterone supplements has increased significantly. This growing demand is reflected in the market, which was valued at approximately $3.7 billion in 2024 and is projected to reach $10.9 billion by 2035, growing at a compounded annual growth rate (CAGR) of 10.29%.⁶ This article explores the role of testosterone support supplements, or more accurately, supplements designed to support the body’s natural testosterone production, as dietary supplements do not contain testosterone itself. It also addresses regulatory challenges and provides formulation tips.

For established brand owners looking to expand their product portfolios, as well as entrepreneurs considering the development of their first dietary supplement, understanding the science, regulatory considerations, and formulation strategies behind testosterone support supplements is an important first step.

Natural Supplements to Help Increase Testosterone

The following table provides a review of the previously discussed nutraceuticals, answering the question, “What are the benefits of testosterone supplements?”

Natural Supplement	Potential Benefit
Ashwagandha	Increase testosterone, support weight/fat loss, support stress/anxiety, support cognitive health, support sexual health, support sleep quality.
Shilajit	Increase testosterone, support sexual health.
Eurycoma longifolia	Increase testosterone, support stress/anxiety, support sexual health.
Fenugreek	Increase testosterone, support weight/fat loss, support stress/anxiety, support cognitive health, support sexual health.
Vitamin D	Increase testosterone, support weight/fat loss, support stress/anxiety, support sleep quality.

6 Key Benefits of Testosterone Supplements

If a man has clinically low testosterone levels, a physician may recommend testosterone replacement therapy. However, in many cases, men experiencing changes in testosterone still fall within the normal physiological range. In these situations, a variety of nutraceutical ingredients have been studied for their ability to help support healthy testosterone levels already within normal limits.

Depending on the formulation, the benefits of taking testosterone supplements may extend beyond hormone support and include support for healthy body composition, stress response, cognitive function, sexual health, and sleep quality. In the sections that follow, we explore several of these potential benefits and the role testosterone support supplements may play in addressing them.

Supports Healthy Testosterone Levels

Nutraceuticals that support healthy testosterone levels include those that are part of Ayurvedic and Asian traditional medicine. Two such nutraceuticals are Ashwagandha⁷ and shilajit⁸ ⁹ ¹⁰, adaptogens used in Ayurvedic medicine for thousands of years. Studies¹¹ ¹² ¹³ on ashwagandha use in men have shown total testosterone (T) increases of 15-17%. Studies¹⁴ ¹⁵ on shilajit use in men have shown total T increases of 19-23%.

Another adaptogenic herb, Eurycoma longifolia Jack (a.k.a., Tongkat Ali) is a Southeast Asian botanical traditionally used to support male vitality.¹⁶ ¹⁷ ¹⁸ ¹⁹ ²⁰ Clinical research has shown that supplementation was associated with increases in total testosterone ranging from 16 -71% in certain populations.²¹ ²² ²³

Fenugreek (Trigonella foenum-graecum), which has a long history of use in both Ayurvedic and traditional Asian medicine, has been shown to increase free T in men by 98%, double that of the placebo group.²⁴

And let us not forget the role of vitamin D, deficiencies and insufficiencies of which are relatively common.²⁵ ²⁶ Research²⁷ indicates that supplementation with vitamin D3 in men with low baseline levels was associated with increased total testosterone concentrations.

Supports Weight/Fat Loss

These same testosterone support nutraceuticals have been shown to have benefits for weight loss/fat loss in men. For example, supplementation with ashwagandha extract has been shown to significantly reduce body fat²⁸ as well as improve food cravings.²⁹ Fenugreek extract has been shown to reduce dietary fat intake.³⁰ Vitamin D supplementation in individuals with vitamin D deficiency has been associated with greater reductions in body weight and fat mass compared to diet alone³¹, and also has modestly reduced BMI and waist circumference.³²

Supports Occasional Stress and Anxiety Management

Since adaptogens are known to have benefits with stress and anxiety, it is no surprise that men supplemented with ashwagandha had significant reductions in occasional anxiety (stress-induced) scores (P=0.04), as well as a reduction in cortisol (P < .001), the stress hormone. ³³ ³⁴ Likewise, men supplementing the adaptogen E, longifolia extract, experienced at cortisol decrease of 16%³⁵, and an improvement in occasional anxiety levels (stress-related).³⁶ Although not an adaptogen vitamin D supplementation has been associated with modest improvements in cognitive function, which may indirectly support stress resilience and mental performance.³⁷

Supports Cognitive Health

Since lower testosterone concentrations in men are associated with a greater likelihood of cognitive decline³⁸, it makes sense that testosterone support nutraceuticals may support cognitive function. This was shown to be the case when men were supplemented with ashwagandha extract, and in turn experienced an increase in short-term and working memory, improvements in sustained attention³⁹, as well as cognitive flexibility, visual memory, reaction time, and executive functioning.⁴⁰ Likewise, improvements in memory scores and quality of life were noted when men were supplemented with fenugreek extract.⁴¹

Supports Overall Sexual Health

The relationship between testosterone and sexual health is well established. As such, it isn’t really a surprise that men supplemented with ashwagandha extract experienced a significant increase in sperm count (P<0.0001) and semen volume (P< 0.0001).⁴² Similarly, when men were supplemented with shilajit material, there was a significant increase in normal sperm count (P < 0.001).⁴³ In other research⁴⁴ ⁴⁵ ⁴⁶, men with E. longifolia extract had improvements in sexual health scores (as much as 91%), while supplementation with fenugreek seed extract promoted sexual cognition, sexual arousal, sexual behavior, and orgasm.⁴⁷

Supports Sleep Quality

As with cognitive health, lower testosterone concentrations in men and reduce sleep quality.⁴⁸ Additionally, stress can have the same effect.⁴⁹ Consequently, it makes sense that some of these same nutraceuticals may help with sleep quality in men. This was shown when supplementation with ashwagandha extract resulted in a 72% increase in self-reported sleep quality (compared with 29% in the placebo group)⁵⁰, as well as faster sleep onset, improved sleep efficiency, and favorable changes in other sleep parameters.⁵¹ ⁵² In addition, when men were supplemented with vitamin D, there was improved sleep quality, less time to fall asleep, and increased sleep duration compared with placebo.⁵³

Regulatory Environment and Challenges

If you are considering marketing/selling a testosterone support supplement, there are some regulatory issues to consider.

First and foremost, you cannot present your product as a treatment for “low T”, which is a medical condition. Rather, you can present it as a supplement that helps support healthy T levels already in a normal range. Remember, a man can still be at the lower end of a normal range of T but experience improvements when supplementing with testosterone support nutraceuticals.

Also, you should never present a testosterone support supplement as an alternative to prescription T, or in any way compare it to prescription T. In doing so, you will have inadvertently implied that your supplement is an unapproved drug. A smart approach would be to use structure/function language such as “supports healthy testosterone levels already in a normal range”. In any case, it is best to consult with expert legal counsel in structuring your claim language.

Expert Tips for Formulating Testosterone Supplements

Testosterone supplements may be offered in different delivery forms. Certainly, capsules are the most common. Nevertheless, there are other delivery forms such as powders (stick-packs) or effervescent tablets to consider. These may hold greater appeal to younger men who tend to have more interest in such alternative delivery forms, and for whom testosterone support supplements are commonly used for purposes of supporting strength-training efforts. However, since consumers will be able to taste the bitter notes associated with some of the testosterone support nutraceuticals when using these alternative delivery forms, it is best to include bitter masking agents and strong flavors such as grape or mixed berries.

Another formulation tip is to utilize multiple nutraceuticals with supportive science for your new supplement. Not only will this give the formulation greater appeal, but, assuming you utilize clinically relevant doses of each nutraceutical, consumers are more likely to experience better results when taking your product, which bodes well for repeat sales. Furthermore, if, in addition to testosterone support, you intend to focus on other specific claim areas in your supplement (e.g., healthy body composition, stress response, cognitive function, sexual health, sleep quality), you might also consider the addition of complementary nutraceuticals to support these functions.

Wrapping up the Discussion on the Benefits of Testosterone Supplements for Men’s Health

Age-related declines in testosterone are a normal part of male physiology, with research suggesting total testosterone levels may decrease by approximately 1% per year beginning in the thirties. For many men, these changes can be associated with shifts in body composition, energy levels, mood, cognitive performance, sleep quality, and sexual health.

As outlined in this article, a growing body of human research supports the role of specific nutraceutical ingredients such as ashwagandha, shilajit, Eurycoma longifolia, fenugreek, and vitamin D in helping support healthy testosterone levels already within the normal range. These findings help explain the increasing interest in the benefits of testosterone supplements, including broader support for weight management, stress response, cognition, sleep quality, and overall vitality.

For brand owners considering the development of a testosterone support product, selecting the right dietary supplement manufacturing partner is critical. Experience with testosterone-focused formulations, deep regulatory expertise, strong sustainability practices, and third-party GMP certification, preferably from NSF, should all factor into your decision. Vitaquest brings more than 45 years of contract development and manufacturing experience to this category and supports both emerging and established brands throughout every step of the process.

If you’re ready to capitalize on growing consumer demand for high-quality testosterone support supplements, call 800-526-9095 to speak with one of our knowledgeable sales executives or request a nutraceutical manufacturing price quote today if you’ve already finalized your project requirements!

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Michael

Anthonavage

VP Innovation

Michael Anthonavage serves as the VP of Innovation at Vitaquest, dedicated to expanding the supplement market footprint and ensuring a competitive edge. With expertise in bringing new technologies to the personal care industry, championing patents for natural skincare, and contributing to skin biology research, he’s an educator and a member of the scientific advisory board for the NYC Society of Cosmetic Chemists.

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