Key Takeaways
- The current collagen market size is expected to reach $11.4 billion in 2025 and is projected to reach $14.4 billion by 2033.
- Important trends in the collagen supplement market include beauty-from-within, joint and bone health, gut health, and muscle health.
- Strategies for supplement brands to take advantage of these market trends include prioritizing premium product innovation, investing in transparent sourcing and clean-label certification, and serving multiple categories.
The collagen supplement market continues to expand rapidly, fueled by strong consumer interest and broad applicability across multiple wellness categories. Collagen has become one of the most widely recognized ingredients in the natural products industry.
According to Nutritional Outlook 1Grebow J. Collagen remains a superstar in 2022: 2022 Ingredient trends for food, drinks, dietary supplements, and natural products. Nutritional Outlook. 2022; 25(1). Retrieved November from https://www.nutritionaloutlook.com/view/collagen-remains-a-superstar-in-2022-2022-ingredient-trends-for-food-drinks-dietary-supplements-and-natural-products?utm_source=chatgpt.com., collagen now ranks #2 among the top 25 functional ingredients in the natural supplements channel based on SPINS data. Much of this popularity is driven by its well-known support for skin health and joint health, though collagen offers additional benefits that appeal to a wide range of consumers.
In this article, we will explore collagen’s core benefits and take a closer look at the key factors shaping the collagen supplement market, including market size, current trends, growth forecasts, and what supplement brand owners should know about succeeding in this fast-growing category.
Current Collagen Supplement Market Overview & Forecast
The global collagen category continues to expand at an impressive pace, supported by rising consumer interest in beauty, healthy aging, and joint support products. This strong momentum is reflected in both current valuations and long-term forecasts.
According to Allied Market Research 2Collagen Market Size, Share Competitive Landscape and Trend Analysis Report. Allied Market Research. Retrieved November 19, 2025 from https://www.alliedmarketresearch.com/collagen-market-A11055., the global collagen market was valued at $5.9 billion in 2023, and is projected to reach $14.4 billion by 2033, growing at a compounded annual growth rate (CAGR) of 9.5%.
Grand View Research 3Collagen Market (2025 – 2033). Grand View Research. Retrieved November 19, 2025 from https://www.grandviewresearch.com/industry-analysis/collagen-market. estimates that the collagen supplement market size 2025 will reach $11.4 billion, underscoring the rapid acceleration of the supplement segment specifically.
Moreover, consistent collagen supplement market growth has been observed over the past decade, driven by increased consumer awareness, expanded product formats, strong social media visibility, and greater scientific support for collagen’s functional benefits.
The North American collagen market is experiencing strong and sustained growth. Much of this momentum is driven by rising consumer demand for health and wellness products across multiple demographics.
The United States and Canada play critical roles in this expansion for two key reasons:
- High consumer awareness of collagen’s benefits.
- A strong presence of major market players and established supplement brands.
Innovation has also been a major catalyst. New product formats, expanded delivery systems, and a growing focus on personal wellness and healthy aging continue to fuel market expansion throughout the region 4Collagen Market Size, Share Competitive Landscape and Trend Analysis Report. Allied Market Research. Retrieved November 19, 2025 from https://www.alliedmarketresearch.com/collagen-market-A11055..
Trends Driving the Growth in the Collagen Supplement Market
Key collagen supplement market trends in 2025 that are expected to carry into 2026 and beyond include beauty-from-within, joint and bone health, gut health, muscle health, and continued innovation in delivery formats and product development.
Beauty-From-Within Trends
Beauty-from-within remains one of the primary drivers of collagen use. Human clinical research has shown that supplementation with bovine-derived collagen peptides 5Proksch E, Schunck M, Zague V, Segger D, Degwert J, Oesser S. Oral intake of specific bioactive collagen peptides reduces skin wrinkles and increases dermal matrix synthesis. Skin Pharmacol Physiol. 2014;27(3):113-9. 6Proksch E, Segger D, Degwert J, Schunck M, Zague V, Oesser S. Oral supplementation of specific collagen peptides has beneficial effects on human skin physiology: a double-blind, placebo-controlled study. Skin Pharmacol Physiol. 2014;27(1):47-55. 7Hexsel D, Zague V, Schunck M, Siega C, Camozzato FO, Oesser S. Oral supplementation with specific bioactive collagen peptides improves nail growth and reduces symptoms of brittle nails. J Cosmet Dermatol. 2017 Dec;16(4):520-526. doi: 10.1111/jocd.12393. Epub 2017 Aug 8. PMID: 28786550., collagen extract from chicken sternal cartilage 8Schwartz SR, Park J. Ingestion of BioCell Collagen(®), a novel hydrolyzed chicken sternal cartilage extract; enhanced blood microcirculation and reduced facial aging signs. Clin Interv Aging. 2012;7:267-73., and marine (fish) collagen peptides 9Sugihara F, Inoue N. Clinical effects of collagen hydrolysates ingestion on UV-induced pigmented spots of human skin: A preliminary study. Health Sciences. 2012;28(2):153-156. 10Saito N, Tamura T, Morikawa R, Kurihara K, Katsuoka K. Safety of Food Containing 5000mg of Collagen Peptide and Its Effect on Hair in Health Female Subjects. Aesthet Dermatol. 2008;18:311-320. 11Koizumi S, Inouse N, Sugihara F. The effects of collagen hydrolysates derived from tilapia scales or skin on human facial skin. Japanese Pharmacology and Therapeutics. 2019; 47(1):57-63 can improve several markers of skin, hair, and nail health. Benefits observed across studies include support for skin moisture, reduced dryness and scaling, improvements in the appearance of wrinkles and UV spots, as well as enhancements in hair thickness and nail growth.
Joint and Bone Health Trends
As consumers age, interest in joint and bone support rises significantly. Research 12König D, Oesser S, Scharla S, Zdzieblik D, Gollhofer A. Specific Collagen Peptides Improve Bone Mineral Density and Bone Markers in Postmenopausal Women—A Randomized Controlled Study. Nutrients. 2018; 10(1):97. https://doi.org/10.3390/nu10010097 has demonstrated that supplementation with collagen peptides promoted bone mineral density in postmenopausal women. Additional studies show that collagen sourced from chicken sternal cartilage 13Schwartz SR1, Park J. Ingestion of BioCell Collagen(®), a novel hydrolyzed chicken sternal cartilage extract; enhanced blood microcirculation and reduced facial aging signs. Clin Interv Aging. 2012;7:267-73. and egg membrane 14Blasco JM-I, Aguirre A, Gil-Quintana E, Fenaux M. The effect of daily administration of 300 mg of ovomet® for treatment of arthritis in elderly patients. Int J Clin Rheumatol. 2016; 11(5), 77-81. 15Gil-Quintana E, Fenaux M, L Nuez M, et al. Short-Term Effects of Ovomet®, Eggshell Membrane, in Joint Pain: A Double-Blind and Placebo Study. J Osteopor Phys Act. 2018; 6(1):211. supported healthy joint function, making these forms especially valuable in formulations targeting mobility and healthy aging.
Gut Health Trends
Collagen peptides have also been studied for their role in supporting gut health 16Ren B, Yue K, Zhang Y, Fu Y. Collagen-derived peptides as prebiotics to improve gut health. Curr Opin Food Sci. 2024; 55: 101123. https://doi.org/10.1016/j.cofs.2024.101123. 17Baek GH, Yoo KM, Kim SY, Lee DH, Chung H, Jung SC, Park SK, Kim JS. Collagen Peptide Exerts an Anti-Obesity Effect by Influencing the Firmicutes/Bacteroidetes Ratio in the Gut. Nutrients. 2023 Jun 2;15(11):2610. doi: 10.3390/nu15112610. PMID: 37299573; PMCID: PMC10255498. 18Xin XY, Zhou J, Liu GG, et al. Anti-inflammatory activity of collagen peptide in vitro and its effect on improving ulcerative colitis. npj Sci Food. 2025; 9:1. https://doi.org/10.1038/s41538-024-00367-7. 19The Science Behind Collagen Powder: Does it Work? Hackensack Meridian Health. February 4, 2025. Retrieved July 11, 2025 from https://www.hackensackmeridianhealth.org/en/healthu/2025/02/04/the-science-behind-collagen-powder-does-it-work.. Research suggests they may help promote a balanced gut microbiome and support gut comfort and intestinal lining integrity. In one study involving healthy female adults 20Abrahams M, O’Grady R, Prawitt J. Effect of a Daily Collagen Peptide Supplement on Digestive Symptoms in Healthy Women: 2-Phase Mixed Methods Study. JMIR Form Res 2022;6(5):e36339. doi: 10.2196/36339, daily collagen peptide supplementation reduced bloating and improved mild digestive symptoms, further reinforcing collagen’s role in gut-focused formulations.
Muscle Health Trends
Collagen is gaining attention in the active nutrition category, too. Studies show that combining collagen peptide supplementation with resistance training can improve body composition and increase muscle strength in older adults experiencing age-related muscle loss 21Zdzieblik D, Oesser S, Baumstark MW, Gollhofer A, König D. Collagen peptide supplementation in combination with resistance training improves body composition and increases muscle strength in elderly sarcopenic men: a randomised controlled trial. Br J Nutr. 2015 Oct 28;114(8):1237-45. doi: 10.1017/S0007114515002810. Epub 2015 Sep 10. Erratum in: Br J Nutr. 2025 Sep 14;134(5):440. doi: 10.1017/S000711452510425X. PMID: 26353786; PMCID: PMC4594048..
In a study with middle-aged men, collagen peptide supplementation provided greater gain in fat-free mass (e.g., muscle) and a greater drop in fat mass than whey protein 22Zdzieblik D, Jendricke P, Oesser S, Gollhofer A, König D. The Influence of Specific Bioactive Collagen Peptides on Body Composition and Muscle Strength in Middle-Aged, Untrained Men: A Randomized Controlled Trial. Int J Environ Res Public Health. 2021 Apr 30;18(9):4837. doi: 10.3390/ijerph18094837. PMID: 33946565; PMCID: PMC8125453.. Likewise, a meta-analysis 23Bischof K, Moitzi AM, Stafilidis S, König D. Impact of Collagen Peptide Supplementation in Combination with Long-Term Physical Training on Strength, Musculotendinous Remodeling, Functional Recovery, and Body Composition in Healthy Adults: A Systematic Review with Meta-analysis. Sports Med. 2024 Nov;54(11):2865-2888. doi: 10.1007/s40279-024-02079-0. Epub 2024 Jul 26. PMID: 39060741; PMCID: PMC11561013. of 19 human studies (total ~768 participants) found significant improvements in fat-free mass, strength, and recovery when collagen peptides were paired with physical training.
Innovative Delivery Formats and Product Developments
Powder remains the most common delivery form for collagen, largely because clinically relevant doses typically range from 2.5 to 10 grams, which are easiest to deliver in powder form. However, some collagen materials require smaller doses (400–1,000 mg), making capsules and tablets viable options.
Innovative delivery systems are also gaining popularity. Effervescent tablets and chewable tablets offer unique consumer experiences and can help brands differentiate in a crowded market.
It is worth noting that hydrolyzed collagen peptides (also called “collagen peptides”) continue to grow in popularity due to their high bioavailability and the fact that most clinical research on collagen has been conducted using this form.
Growing Demand for Marine Collagen
Marine collagen, derived from fish skin and scales that would otherwise be discarded, appeals to consumers concerned with sustainability and ethical sourcing. It also offers a suitable option for individuals with bovine sensitivities or dietary preferences. Marine collagen is highly bioavailable 24De Luca C, Mikhal’chik EV, Suprun MV, Papacharalambous M, Truhanov AI, Korkina LG. Skin Antiageing and Systemic Redox Effects of Supplementation with Marine Collagen Peptides and Plant-Derived Antioxidants: A Single-Blind Case-Control Clinical Study. Oxid Med Cell Longev. 2016;2016:4389410. doi:10.1155/2016/4389410, contributing to its rising demand in beauty-from-within and healthy aging formulations.
Plant-Based Collagen Alternatives
Because collagen is naturally found only in animals, there is no true vegan collagen. However, strong demand exists for plant-based alternatives. Some innovative materials now provide vegan-sourced amino acid blends and fermentation products that mirror the amino acid profile of animal collagen. One such ingredient has been shown to support improvements in skin hydration, elasticity, and the appearance of fine lines within four weeks 25Yung-Kai Lin, Chia-Hua Liang, Yung-Hsiang Lin, Tai-Wen Lin, Josué Jiménez Vázquez, Anthony van Campen, Chi-Fu Chiang. Oral supplementation of vegan collagen biomimetic has beneficial effects on human skin physiology: A double-blind, placebo-controlled study. Journal of Functional Foods. 2024; 112: 105955. https://doi.org/10.1016/j.jff.2023.105955..
Rising Demand for Clean-Label Collagen Supplements
Clean-label expectations continue to shape the collagen category. Consumers increasingly prefer products free from artificial ingredients, unnecessary additives, and unsustainable sourcing practices. Powdered collagen peptides make clean-label positioning easy, as they require only a single ingredient. Capsules, tablets, and other formats can also meet clean-label standards when formulated with minimal, high-quality excipients.
How Can Supplement Brands Capitalize on Collagen Market Growth?
Supplement brands can gain a competitive edge in the rapidly expanding collagen category by prioritizing premium product innovation, investing in transparent sourcing and clean-label standards, serving multiple health categories, and partnering with an experienced collagen supplement manufacturer. These strategies help ensure differentiation, consumer trust, and long-term brand relevance.
Prioritizing Premium Product Innovation
To succeed in a competitive market, brands should lead with premium product development and supplement formulation design. This starts with selecting collagen ingredients that demonstrate excellent bioavailability, a neutral taste profile, and reliable solubility. Collagen peptides should mix smoothly into various applications and maintain clarity when dissolved, ensuring a positive consumer experience.
Evidence-based formulation is equally important. Choosing collagen materials supported by human clinical research strengthens product credibility and allows for more meaningful structure/function claims. Brands should also consider compatibility with complementary ingredients to enhance functional benefits and align with specific consumer goals.
Launching with a high-quality, well-engineered formulation helps establish trust from day one. In today’s marketplace, consumers are increasingly willing to pay more for products that deliver superior performance, sensory appeal, and scientifically supported results.
Collagen’s Versatility Across Categories and Price Tiers
One of collagen’s greatest advantages is its ability to fit seamlessly into multiple high-demand categories. Whether a brand is targeting beauty-from-within, joint and bone health, gut wellness, or active nutrition, collagen can be positioned to meet diverse consumer needs with strong market validation behind each use case.
This versatility also allows brands to operate across several market niches and price points. Premium formats such as marine collagen or clinically studied peptides can anchor higher-priced SKUs, while bovine collagen or blended formulations can support more accessible, value-driven offerings. Brands can further differentiate through delivery forms (i.e., powders, capsules, traditional tablets, chewable tablets, or effervescent tablets, giving them flexibility to reach different consumer segments.
This combination of category reach and pricing flexibility makes collagen a highly scalable ingredient for brands looking to expand their portfolio and capture a broader market share.
Investing in Transparent Sourcing and Clean-Label Certification
Transparency is becoming a major competitive advantage in the collagen category. Brands should work only with suppliers that clearly disclose sourcing practices and provide complete documentation verifying ingredient purity and testing.
Quality also extends to performance. A high-quality collagen peptide should dissolve cleanly in water and appear clear rather than cloudy after mixing.
Clean-label positioning is another area of growing interest. Obtaining Clean-Label Certification can help validate that a product has been independently tested for contaminants, packaging chemicals, and heavy metals.
For additional guidance on evaluating ingredient quality, sourcing considerations, and the differences between bovine, marine, chicken sternum, and plant-based collagen alternatives, you may find our in-depth article on how to choose the best type of collagen for your supplement line especially helpful.
The Role of Contract Manufacturing Partners in Market Expansion
Choosing the right supplement manufacturer for your brand is essential for success in the collagen category. Look for a partner with extensive experience producing dietary supplements, including collagen powders, tablets, and capsules.
Your manufacturing company should be able to scale production quickly if your product gains traction. Expertise in domestic and international regulatory standards, sustainability practices, and quality systems is equally important.
Additionally, ensure your manufacturer maintains FDA cGMP compliance and holds third-party GMP certification from NSF to validate safety and quality. If you intend to market Kosher or Halal products, your CDMO should have those capabilities, too.
A strong domestic presence is also valuable, especially for brands seeking a collagen powder supplement manufacturer in the USA to support shorter lead times and simplified logistics.
Conclusion
In this article, you gained a deeper understanding of the collagen supplement market, including current valuations, growth forecasts, and the trends shaping demand heading into 2026. You also learned how beauty-from-within, joint and bone health, gut health, muscle health, and clean-label innovation continue to drive category expansion.
For supplement brand owners, the opportunity is clear. Collagen remains one of the fastest-growing segments in the nutraceutical industry, and choosing the right formulation strategy and manufacturing partner is essential for long-term success. With more than 45 years of experience, Vitaquest is fully equipped to help you develop high-quality collagen products that stand out in a competitive marketplace.
If you’re ready to create and bring a high-quality collagen supplement to market, our team would be happy to show you how Vitaquest can help you “Deliver What’s Next.” Call 800-526-9095 to speak with one of our knowledgeable production specialists, or request a custom nutraceutical manufacturing price quote if you’ve already finalized your project requirements.
Frequently Asked Questions About the Collagen Supplement Market
How big is the global collagen supplement market?
Estimates vary slightly by research firm, but Grand View Research reports that the collagen supplement market size in 2025 is expected to reach $11.4 billion. Allied Market Research projects the broader global collagen market to reach $14.4 billion by 2033, reflecting strong long-term category growth.
Are collagen supplements FDA-approved?
No. Dietary supplements, including collagen supplements, are not approved by the FDA. The FDA does not have an approval pathway for supplements. However, collagen products are regulated by the FDA under the Dietary Supplement Health and Education Act of 1994 (DSHEA). Manufacturers must follow FDA regulations, including cGMP requirements, to ensure product safety, quality, and truthful, substantiated claims.
What’s the difference between hydrolyzed and gelatin collagen?
Hydrolyzed collagen is produced through enzymatic hydrolysis, breaking collagen into smaller peptides that dissolve easily in hot or cold liquids and offer high bioavailability.
Gelatin is partially hydrolyzed collagen. It consists of longer protein chains, dissolves in hot water, and forms a gel when cooled. Because of these unique functional properties, it is used in gummies, soft gels, and certain food applications.
Are plant-based collagen supplements effective?
There is no true plant-based collagen, as collagen itself is naturally found only in animals. However, several vegan collagen alternatives and fermentation-based ingredients use plant-derived amino acids to closely resemble the amino acid profile of animal collagen. Some of these ingredients have demonstrated support for skin hydration, elasticity, and the appearance of fine lines in human studies, making them strong options for plant-based supplement formulations.
