Summer is a time for fun, outdoor activities, and lighter clothing. With this seasonal shift, there is growing interest in summer supplements — specific types of dietary supplements supporting adaptation to this change of seasons. During the summer of 2025, we anticipate greater consumer demand for high-quality supplements formulated to promote hydration and electrolyte balance, beauty and skin health, sports and recovery, digestive health and gut support, liver support, weight management, and sleep. This article will review these summer supplement trends in greater detail.
Trending Supplement Types for Summer 2025
Let’s start this review of summer trending supplements by discussing hydration and electrolyte balance.
Hydration and Electrolyte Balance
During summer, warmer weather encourages more outdoor recreation and fitness activities. This often leads to increased perspiration, creating a greater need for hydration and electrolyte supplements to prevent dehydration. These supplements typically contain essential electrolyte minerals like sodium, potassium, and magnesium, as well as nutraceuticals that support energy, endurance, performance, and recovery. With so many nutraceutical options for hydration and electrolytes, brand owners should collaborate with their contract development and manufacturing organization (CDMO) to create new dietary supplements that stand out in the market.
The hydration and electrolyte supplement category has experienced significant growth over the past few years. Globally, the hydration supplement reached an estimated $36 billion in 2024 and is projected to grow at a CAGR of 7.9%, reaching $82.7 billion by 20341Hydration Supplement Market Outlook from 2024 to 2034. Future Market Insights. Retrieved May 21, 2024 from https://www.futuremarketinsights.com/reports/hydration-supplement-market#:~:text=FMI%20estimates%20the%20global%20hydration,US%24%2082.7%20billion%20by%202034.. Furthermore, as of September 2024, SPINS data2Casteel B. SPINS presentation. UNPA Member’s Retreat, Deer Valley, UT. September 2024. indicate that the hydration and electrolyte supplements category grew by 49.3% year-over-year in the United States.
Beauty and Skin Health Supplements
The summer months are synonymous with increased skin exposure as people wear shorts and t-shirts, which increases the risk of UV-related skin damage and photoaging, also known as premature skin aging. To address this, savvy consumers are turning to the latest supplement trends, which include using dietary supplements for skin health alongside sunscreen. Popular nutraceuticals to consider for these supplements are:
- Antioxidants – Lycopene, beta-carotene, vitamin E, and selenium help mitigate UV-induced skin aging3Césarini JP, Michel L, Maurette JM, Adhoute H, Béjot M. Immediate effects of UV radiation on the skin: modification by an antioxidant complex containing carotenoids. Photodermatol Photoimmunol Photomed 2003;19(4):182-9. and improve overall skin appearance4Heinrich U, Tronnier H, Stahl W, Béjot M, Maurette JM. Antioxidant supplements improve parameters related to skin structure in humans. Skin Pharmacol Physiol 2006;19(4):224-31..
- Astaxanthin – Shown to provide antioxidant protection5Iwamoto T, Hosoda K, Hirano R, Kurata H, Matsumoto A, Miki W, Kamiyama M, Itakura H, Yamamoto S, Kondo K. Inhibition of low-density lipoprotein oxidation by astaxanthin. J Atheroscler Thromb. 2000;7(4):216-22., improve skin dryness and wrinkles6Yamashita E. The Effects of a Dietary Supplement Containing Astaxanthin on Skin Condition. Carotenoid Science. 2006;10:91-95. and support some measures of younger looking skin7Chalyk NE, Klochkov VA, Bandaletova TY, Kyle NH, Petyaev IM. Continuous astaxanthin intake reduces oxidative stress and reverses age-related morphological changes of residual skin surface components in middle-aged volunteers. Nutr Res. 2017 Dec;48:40-48..
- Ceramides – Substantially promotes skin moisturization, reduces trans epidermal water loss, improves dryness and elasticity8Bizot V, Cestone E, Michelotti A, Nobile V. Improving Skin Hydration and Age-related Symptoms by Oral Administration of Wheat Glucosylceramides and Digalactosyl Diglycerides: A Human Clinical Study. Cosmetics. 2017; 4:37..
- Collagen peptides – Promote collagen production in skin, help reduce fine lines/wrinkles, promote skin moisturization and elasticity9Proksch E, Schunck M, Zague V, Segger D, Degwert J, Oesser S. Oral intake of specific bioactive collagen peptides reduces skin wrinkles and increases dermal matrix synthesis. Skin Pharmacol Physiol. 2014;27(3):113-9. 10Proksch E, Segger D, Degwert J, Schunck M, Zague V, Oesser S. Oral supplementation of specific collagen peptides has beneficial effects on human skin physiology: a double-blind, placebo-controlled study. Skin Pharmacol Physiol. 2014;27(1):47-55..
The global skin care supplements market reached an estimated $12.3 billion in 2023 and is expected to growth at a CAGR of 8.1% to reach $21.3 billion by 2030.11RR Newswire. Skin Care Supplements Market to Reach $21.23 Billion by 2030 Owing To Rapid Demand for Natural and Organic Products | Says Coherent Market Insights. March 12, 2024. Retrieved November 14, 2024 https://finance.yahoo.com/news/skin-care-supplements-market-reach-140100430.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAL53heKrUPFMTukpspfl3Q2HtZIbm6oNSXnIFDAYh_ZHsJoeVjoQd09L1L-rcWaJOFJhhsFqUJ5Bmof9HR-Ye5h_Y5r8JS7fGlWYWZSao403FwYfNLXTaimll3hxTTPBVth-mZRYDYVj6A5zJQoqwKOxK-zvdM3NTrBvrNwlvn9k. In addition, as of September 2024, SPINS data12Casteel B. SPINS presentation. UNPA Member’s Retreat, Deer Valley, UT. September 2024. indicate that the hair, skin, and nails beauty supplement category grew by about 100% year-over-year.
Sports and Recovery
During summer, people engage in more outdoor activities like running, hiking, and swimming as part of their recreation and fitness routines. According to supplement industry trends, many consumers are also focused on enhancing their sports performance and recovery. A variety of well-researched nutraceuticals can support these goals, including:
- Black Ginger Extract – This herb contains polymethoxyflavones shown to improve cardiorespiratory fitness and physical performance by improving oxidative stress and lactate13Wattanathorn J, Tong-Un T, Thukham-Mee W, Weerapreeyakul N. A Functional Drink Containing Kaempferia parviflora Extract Increases Cardiorespiratory Fitness and Physical Flexibility in Adult Volunteers. Foods. 2023;12(18):3411., as well as supporting muscle strength, endurance and speed14Sripanidkulchai B, Promthep K, Tuntiyasawasdikul S, Tabboon P, Areemit R. Supplementation of Kaempferia parviflora Extract Enhances Physical Fitness and Modulates Parameters of Heart Rate Variability in Adolescent Student-Athletes: A Randomized, Double-Blind, Placebo-Controlled Clinical Study. J Diet Suppl. 2022;19(2):149-167. 15Promthep K, Eungpinichpong W, Sripanidkulchai B, Chatchawan U. Effect of Kaempferia parviflora Extract on Physical Fitness of Soccer Players: A Randomized Double-Blind Placebo-Controlled Trial. Med Sci Monit Basic Res. 2015;21:100-108..
- Creatine Monohydrate – This is one of the most well-researched nutraceuticals for sports nutrition. In addition to athletic and exercise improvement, creatine supplementation may enhance post-exercise recovery, injury prevention, thermoregulation, rehabilitation, and neuroprotection.16Kreider RB, Kalman DS, Antonio J, et al. International Society of Sports Nutrition position stand: safety and efficacy of creatine supplementation in exercise, sport, and medicine. JISSN. 2017;14:18.
- Whey Protein – A significant body of research has demonstrated the benefits of whey protein isolate daily. Studies have shown that when used in combination with strength training for 6-10 weeks, there was increased lean body mass, strength, and muscle hypertrophy compared to placebo.17Cribb PJ, Wiliams AD, Carey MF, Hayes A. The effect of whey isolate and resistance training on strength, body composition, and plasma glutamine. Int J Sport Nutr Exerc Metab 2006;16:494-509. 18Cribb PJ, Williams AD, Stathis CG, et al. Effects of whey isolate, creatine, and resistance training on muscle hypertrophy. Med Sci Sports Exerc 2007;39:298-307. 19Candow DG, Burke NC, Smith-Palmer T, Burke DG. Effect of whey and soy protein supplementation combined with resistance training in young adults. Int J Sport Nutr Exerc Metab 2006;16:233-44.
The global sports nutrition market size was valued at $45.24 billion in 2023 and is expected to expand at a CAGR of 7.5% by 203020Sports Nutrition Market Size & Trends. Grand View Research. Retrieved June 20, 2024 from https://www.grandviewresearch.com/industry-analysis/sports-nutrition-market.. In addition, SPINS data21Casteel B. SPINS presentation. UNPA Member’s Retreat, Deer Valley, UT. September 2024. shows that, as of September 2024, there was a year-over-year 24.4% increase in the performance nutrition category (a.k.a., sports nutrition).
Digestive Health and Gut Support
Summer often brings dietary changes as people grill more outdoors and travel, leading to increased dining out and shifts in eating habits. These changes can impact digestion, prompting consumers to turn to supplements for support. Many well-researched nutraceuticals are available to promote healthy digestion, including:
- Probiotics/Prebiotics/Postbiotics – These nutraceuticals play a role in the digestion/breakdown of certain foods in the intestinal tract and may help reduce gas and bloating. Examples include Lactobacillus acidophilus22McGroarty JA. Probiotic use of lactobacilli in the human female urogenital tract. FEMS Immunol Med Microbiol 1993;6:251-64. 23Bruce AW, Reid G. Intravaginal instillation of Lactobacilli for prevention of recurrent urinary tract infections. Can J Microbiol 1988;34:339-43. and Bifidobacterium longum24Lievin V, Peiffer I, Hudault S, et al. Bifidobacterium strains from resident infant human gastrointestinal microflora exert antimicrobial activity. Gut 2000;47:646-52. 25Macfarlane GT, Cummings JH. Probiotics and prebiotics: can regulating the activities of intestinal bacteria benefit health? BMJ 1999;318:999-1003. (probiotics), fructooligosaccharides26Bouhnik Y, Ouarne FF, Riottot M et al. Effects of prolonged ingestion of fructo-oligosaccharides (FOS) on colonic bifidobacteria, fecal enzymes and bile acids in humans. Gastroenterology 1994;106:A598. and xylooligosaccharides27Finegold SM, Li Z, Summanen PH, Downes J, Thames G, Corbett K, Dowd S, Krak M, Heber D. Xylooligosaccharide increases bifidobacteria but not lactobacilli in human gut microbiota. Food Funct. 2014 Mar;5(3):436-45. (prebiotics), and Lactobacillus plantarum28Tanaka Y, Hirose Y, Yamamoto Y, et al. Daily intake of heat-killed Lactobacillus plantarum L-137 improves inflammation and lipid metabolism in overweight healthy adults: a randomized-controlled trial. Eur J Nutr. 2020 Sep;59(6):2641-2649.29Depommier C, Everard A, Druart C, Plovier H, Van Hul M, Vieira-Silva S et al (2019) Supplementation with Akkermansia muciniphila in overweight and obese human volunteers: a proof-of-concept exploratory study. Nat Med 25(7):1096–1103. and Akkermansium mucinipahila.
- Digestive enzymes – Proteases, lipases and amylases are digestive enzymes shown to help compensate for reduced enzyme production, thereby improving overall digestive capacity30Alternative Medicine, the Definitive Guide. Future Medicine Publishing: Puyallup, WA. 1993;215-22. 31Griffin SM, et al. Acid resistant lipase as replacement therapy in chronic pancreatic exocrine insufficiency: a study in dogs. Gut 1989;30:1012-15.. Such enzymes are available from vegan sources as well as from pancreatic sources.
- Fibers – Dietary fiber sources can help relieve occasional constipation and promote regularity32Food and Nutrition Board, Institute of Medicine. Dietary, Functional, and Total Fiber. Dietary Reference Intakes for Energy, Carbohydrate, Fiber, Fat, Fatty Acids, Cholesterol, Protein, and Amino Acids (Macronutrients). Washington, D.C.: National Academy Press; 2005:370.. As an added benefit, some fibers like acacia gum can also help increase levels of healthy bifidobacteria and lactobacilli in the intestinal tract33Cherbut C, Michel C, Raison V, Kravtchenko TP, Meance S. Acacia Gum is a bifidogenic dietary fiber with high digestive tolerance in healthy humans. Microbial Ecol Health Dis. 2003; 15:43–50..
The size of the global digestive health products market was valued at $55.77 billion in 2024 and is expected to grow at a CAGR of 8.3% by 2030 to $68.17 billion.34Digestive Health Products Market Trends. Grand View Research. Retrieved November 15, 2024 from https://www.grandviewresearch.com/industry-analysis/digestive-health-products-market
Liver Support Supplements
In addition to dining on indulgent foods, the summer months often involve increased alcohol consumption, which can put extra strain on the liver to process toxins. As a result, dietary supplements featuring nutraceuticals that support the liver’s detoxification process are highly appealing. Effective options for this include:
- Milk thistle extract – This active compound in this herb is similar in which it protects against glutathione depletion35Campos R, Garido A, Guerra R, et al. Silybin dihemisuccinate protects against glutathione depletion and lipid peroxidation induced by acetaminophen on rat liver. Planta Med 1989;55:417-419. and increases liver glutathione status36Valenzuela A, Aspillaga M, Vial S, Guerra R. Selectivity of silymarin on the increase of the glutathione content in different tissues of the rat. Planta Med 1989; 55(5):420-2., which is important since a major pathway of detoxification in the liver is the glutathione pathway.
- Methionine, vitamins B6, B12 and folate, and betaine – These support conjugating methyl groups to toxins in in the methylation pathway37Roundtree R. The Use of Phytochemicals in the Biotransformation and Elimination of Environmental Toxins. IN Medicines from the Earth 2003: Official Proceedings. Brevard, North Carolina: Gaia Herbal Research Institute; 2003:115-128., another important liver detoxification pathway.
- Quercetin and N-acetylcysteine (NAC) – These two nutraceuticals support the Acetylation detoxification pathway in the liver. 38Shoskes DA, Zeitlin SI, Shahed A, Rajfer J. Quercetin in men with category III chronic prostatitis: A preliminary prospective, double-blind, placebo-controlled trial. Urol 1999;54:960-3. 39van Zandwijk N. N-acetylcysteine for lung cancer prevention. Chest 1995;107:1437-41.
The size of the global detox support supplement market was valued at $37.7 billion in 2023 and is expected to grow at a CAGR of 6.1% to $68 billion by 2030.40Detox Products Market. Future Market Insights. Retrieved November 15, 2024 from https://www.futuremarketinsights.com/reports/detox-products-market#:~:text=The%20industry’s%20estimated%20value%20will,at%20the%20end%20of%202022.
Weight Management
As summer approaches, many people start focusing on getting in shape for bathing suit season. This shift in priorities often leads to a surge in the popularity of weight management supplements.
Effective nutraceuticals to promote weight loss include:
- Black ginger (Kaempferia parviflora) extract – Three human clinical trials have demonstrated the effectiveness of this herb for reducing abdominal fat41Detox Products Market. Future Market Insights. Retrieved November 15, 2024 from https://www.futuremarketinsights.com/reports/detox-products-market#:~:text=The%20industry’s%20estimated%20value%20will,at%20the%20end%20of%202022. 42Yoshino S, Tagawa T, Awa R, Ogasawara J, Kuwahara H, Fukuhara I. Polymethoxyflavone purified from Kaempferia parviflora reduces visceral fat in Japanese overweight individuals: a randomised, double-blind, placebo-controlled study. Food Funct. 2021 Mar 1;12(4):1603-1613. 43Yoshino S, Awa R, Miyake Y, Fukuhara I, Sato H, Ashino T, Tomita S, Kuwahara H. Daily intake of Kaempferia parviflora extract decreases abdominal fat in overweight and preobese subjects: a randomized, double-blind, placebo-controlled clinical study. Diabetes Metab Syndr Obes. 2018 Aug 28;11:447-458..
- Carob and Opuntia cladodes – Multiple studies have shown that this botanical combination was able to help with appetite control44Papakonstantinou E, Orfanakos N, Farajian P, Kapetanakou AE, Makariti IP, Grivokostopoulos N, Ha MA, Skandamis PN. Short-term effects of a low glycemic index carob-containing snack on energy intake, satiety, and glycemic response in normal-weight, healthy adults: Results from two randomized trials. Nutrition. 2017 Oct;42:12-19. 45Marciani L, Gowland PA, Spiller RC, Manoj P, Moore RJ, Young P, Al-Sahab S, Bush D, Wright J, Fillery-Travis AJ. Gastric response to increased meal viscosity assessed by echo-planar magnetic resonance imaging in humans. J Nutr. 2000 Jan;130(1):122-7. 46Qinna NA, Akayleh FT, Al-Remawi MM, Kamona BS, Taha H, Badwan AA. Evaluation of a functional food preparation based on chitosan as a meal replacement diet. J Funct Food. 2013;5:1125-34. 47Stribiţcaia E, Evans CEL, Gibbons C, Blundell J, Sarkar A. Food texture influences on satiety: systematic review and meta-analysis. Sci Rep. 2020 Jul 31;10(1):12929..
- Akkermansia muciniphila – The postbiotic version of this nutraceutical appears to support GLP-1 production while reducing fat mass and supporting metabolic markers48Cani PD, Depommier C, Derrien M, Everard A, de Vos WM. Akkermansia muciniphila: paradigm for next-generation beneficial microorganisms. Nat Rev Gastroenterol Hepatol. 2022 Oct;19(10):625-637. 49Plovier H, Cani P. Akkermansia muciniphila, une bactérie pour lutter contre le syndrome métabolique. Médecine/sciences. 2017; 33: 373-92..
- Cuminum cyminum L. (cumin), Mentha longifolia L. (horse mint) and Olea europaea L. (olive) leaf, and Alchemilla vulgaris L. (lady’s mantle) for promoting weight loss50Said O, Saad B, Fulder S, Khalil K, Kassis E. Weight loss in animals and humans treated with “weighlevel”, a combination of four medicinal plants used in traditional arabic and islamic medicine. eCAM (published in advance). 2008; doi: 10.1093/ecam/nen067. 51Said O, Khalil K, Fulder S, Marie Y, Kassis E, Saad B. A Double Blinded- Randomized Clinical Study with “Weighlevel”, a Combination of Four Medicinal Plants Used in Traditional Greco-Arab and Islamic Medicine. Open Complement Med J. 2010; 2: 1-6. 52Kassis E. A Randomized, Double-Blind, Placebo-Controlled Study of Blend of Herbal Extracts Taken Once Per Day for Weight Loss in Healthy Volunteers. European J Med Plants. 2019; 28(1):1-8. 53Kassis E, Hansen PA. A randomized, double-blind, placebo-controlled study of a once daily blend of herbal extracts for weight loss. Int J Herb Med. 2021; 9(3): 71-75.
The global weight loss supplement market size was valued at $29.96 billion in 2023 and is projected to grow a CAGR of 13.70% by 203054Weight Loss Supplement Market Trends. Grand View Research. Retrieved May 23, 2024 from https://www.grandviewresearch.com/industry-analysis/weight-loss-supplements-market-report.. One of the reasons for this significant growth has to do with the meteoric rise in the popularity of GLP-1 agonist drugs used for weight management. In part, this has translated to an increased interest in the use of nutraceutical products that may also support weight management. Additionally, this has also led to interest in the use of supplements may help address some of the issues associated with the use of these drugs. Such issues include loose, sagging skin on the face or buttocks, as well as the loss of lean mass which occurs as a result of rapid weight loss. Nutraceuticals which may help in these instances include:
- Collagen – As a structural protein it is ideal for combatting saggy skin. Collagen peptides have been shown55Proksch E, Schunck M, Zague V, Segger D, Degwert J, Oesser S. Oral intake of specific bioactive collagen peptides reduces skin wrinkles and increases dermal matrix synthesis. Skin Pharmacol Physiol. 2014;27(3):113-9. to support and stimulate the body’s own collagen production, increasing pro-collagen production by 65%, as well as increase production of the critical skin protein elastin by 18%.
- Pea protein – This protein helps promote lean muscle mass when used in combination with strength training56Singh RG, Guérin-Deremaux L, Lefranc-Millot C, et al. Efficacy of Pea Protein Supplementation in Combination with a Resistance Training Program on Muscle Performance in a Sedentary Adult Population: A Randomized, Comparator-Controlled, Parallel Clinical Trial. Nutrients. 2024;16(13):2017. Published 2024 Jun 26. doi:10.3390/nu16132017.
- Creatine – This tripeptide serves as an anabolic signal for muscle growth, acting as the chemical messenger that links increased muscle activity with the production of new muscle tissue.57Fry D, Morales M. A reexamination of the effects of creatine on muscle protein synthesis in tissue culture. J Cell Biol. 1980; 84(2): 294-297. 58Ingwall JS, Weiner CD, Morales ED, Stockdale FE. Specificity of creatine in the control of muscle protein synthesis. J Cell Biol. 1974;62(1): 145-151.
- Vitamin D3 and K2 (as MK-4 and MK-7) – These vitamins can help address the bone density aspect of lean mass loss59NIH Consensus Development Panel on Osteoporosis Prevention, Diagnosis, and Therapy. Osteoporosis prevention, diagnosis, and therapy. JAMA 2001;285:785-95. 60National Osteoporosis Foundation. Physician’s Guide to Prevention and Treatment of Osteoporosis. Universal Recommendations for All Patients. Available at: http://www.nof.org/physguide/univeral_recommendations.htm#adequate. (Accessed 14 May 2005). 61Larsen ER, Mosekilde L, Foldspang A. Vitamin D and calcium supplementation prevents osteoporotic fractures in elderly community dwelling residents: a pragmatic population-based 3-year intervention study. J Bone Miner Res 2004;19:370-8. 62Knapen MH, Drummen NE, Smit E, Vermeer C, Theuwissen E. Three-year low-dose menaquinone-7 supplementation helps decrease bone loss in healthy postmenopausal women. Osteoporos Int. 2013;24(9):2499-2507. 63Koitaya N, Sekiguchi M, Tousen Y, Nishide Y, Morita A, Yamauchi J, Gando Y, Miyachi M, Aoki M, Komatsu M, Watanabe F, Morishita K, Ishimi Y. Low-dose vitamin K2 (MK-4) supplementation for 12 months improves bone metabolism and prevents forearm bone loss in postmenopausal Japanese women. J Bone Miner Metab. 2014 Mar;32(2):142-50..
For more information about this topic, see the blog article Harnessing Science and Innovation: The New Era of Weight Management Supplements written by Vitaquest’s Vice President of Innovation, Michael Anthonavage.
Sleep Aids
During the summer, longer daylight hours and higher temperatures can disrupt regular sleep patterns. The extended daylight can delay melatonin production, making it harder to fall asleep at the usual bedtime. Similarly, higher temperatures can also interfere with sleep. Evidence-based nutraceuticals that support healthy sleep and can be used in supplements include:
- Phytomelatonin – Plant-derived melatonin (or phytomelatonin from St. John’s wort or tomatoes) offers a natural alternative to synthetic melatonin, while still providing the sleep supportive properties. In fact, 1 mg and 3 mg of phytomelatonin was shown to be as effective as or more effective than 10 mg of synthetic melatonin in specific cohorts of participants in a large randomized, double-blind, placebo-controlled clinical trial64Pauli EK, et al. A Randomized, Blinded, Placebo-Controlled Direct to-Consumer Study of Health and Wellness Products on Sleep and Other Health Outcomes. Radicle Science. 2024; unpublished..
- Glycine – Supplementation with glycine has been shown to help lower body core temperature, which makes it easier to fall asleep65Bannai M, Kawai N. New therapeutic strategy for amino acid medicine: glycine improves the quality of sleep. J Pharmacol Sci. 2012;118(2):145-148. doi:10.1254/jphs.11r04fm.
- GABA – This nutraceutical helps create a sense of relaxation66Abdou AM, Higashiguchi S, Horie K, Kim M, Hatta H, Yokogoshi H. Relaxation and immunity enhancement effects of gamma-aminobutyric acid (GABA) administration in humans. Biofactors. 2006;26(3):201-8. 67Yamatsu A, Yamashita Y, Maru I, Yang J, Tatsuzaki J, Kim M. The Improvement of Sleep by Oral Intake of GABA and Apocynum venetum Leaf Extract. J Nutr Sci Vitaminol (Tokyo). 2015;61(2):182-7., making it easier to calm the mind prior to bedtime.
The size of the global sleep support supplement market was valued at $7.6 billion in 2024 and is projected to grow a CAGR of 5.2% to $12.9 by 203068Weight Loss Supplement Market Trends. Grand View Research. Retrieved May 23, 2024 from https://www.grandviewresearch.com/industry-analysis/weight-loss-supplements-market-report..
Trends in Dietary Supplement Manufacturing
Trends in dietary supplement manufacturing include labeling and transparency and ethical sourcing of ingredients.
Clean Labeling and Transparency
Clean labeling is a trend that is rapidly gaining popularity. In fact, the global clean label ingredients market size was estimated at $120 billion in 2022 and is expected to grow to $168 billion by 2030, at a compound annual growth rate of 4.3%1. In this context, clean label refers to the standpoint of consumer impressions, there are three primary meanings that consumers associated with the term “clean label”: 1) the absence of additives (or at least their minimal use), 2) the use of natural ingredients, and 3) sustainable, environmentally friendly positioning. Products are deemed to be clean label if they carry environmental benefits. Environmental messages are gaining ground at 16% CAGR.69Clean Label Trends: Global Market Overview. Innova Market Insights. Accessed March 8, 2024 from https://www.innovamarketinsights.com/trends/clean-label-trends/
Transparency is also an important consideration with consumers. In this case, transparency is the practice of sharing information about how supplements are produced. This includes the use of excipients. An example would be the elimination of magnesium stearate in favor of acceptable alternatives (e.g. rice-based materials), which are also regarded as being clean label. Also, although not strictly a necessity, the use of organic and non-GMO ingredients aligns nicely with the clean label/transparency paradigm.
Ethical Sourcing of Ingredients
Ethical ingredient sourcing is a trending issue in the dietary supplement industry. Ethical sourcing is defined as, “a responsible and sustainable method to organize a supply chain and their original sources of raw materials.” Ultimately, it is the responsibility of entities in the public sector to monitor that the products they are acquiring have been ethically sourced—in addition to ensuring that the health and safety of employees is protected in the process.” 70Safdi S. Ethical Sourcing: Definition, Goals and Keys for Implementation. Greenly. Mar 22, 2023. Retrieved February 8, 2024 from https://greenly.earth/en-us/blog/company-guide/ethical-sourcing-definition-goals-and-keys-for-implementation. In addition to social considerations, there are also economic benefits associated with ethical, including mitigating risk mitigation with regard to reputation damage, which can result in financial losses.
Another aspect to ethical sourcing is to be sure that raw materials used in your products are produced using only Fair and Ethical methods and comply with current Governmental Environmental, Health & Safety Regulations both domestically and internationally. Fair and Ethical means that the ingredients are produced using methods that do not compromise the welfare of the people or environments associated with their production, and promote the sustainability of the people, their environments and their culture. It also means that all of the workers involved in agriculture and processing of the material(s) are paid fairly, are not subject to forced labor, and do not fit the UNICEF definition of child labor. Fair and Ethical also means that the workers are not subjected to cruel or dangerous working conditions, and that sustainable agricultural practices are employed.
New Innovations in Supplement Formats for Summer 2025
In consideration of the warmer weather, there might be a preference for supplements in convenient formats. Such formats include effervescent tablets or powder stick packs that can be easily dissolved/mixed into a drink while on-the-go or away from home.
Effervescent Tablets
Effervescent tablets provide a characteristic fizzing effect as they dissolve in water and release their valuable nutraceuticals. Flavors such as lemon-lime and berry can be used, providing the perfect sense of refreshment for summer. Additional benefits of effervescent tablets include the quick release of nutraceuticals with potential for faster absorption of these ingredients, and the ability to provide substantial amounts of these same actives due to their drinkable form.
Powder Stick Packs
Powders offer similar benefits as effervescent tablets due to their mixability in water. However, in order to maintain the convenience factor of the on-the-go summer lifestyle, the use of stick packs or other individual serving packets of powders are likely to be a preferred option over cannisters of powdered supplements. This will allow consumers to grab an stick pack/packet and take it with them so they can add it to the bottled water they’ll be using to rehydrate during outside activities.
How Vitaquest Can Help Brand Owners Develop Summer Supplements
Vitaquest is a CDMO that has provided supplement brands with exceptional supplement research and development, manufacturing, packaging design, powder and particle engineering services using fluid bed, oscillation, and roller compaction technologies, and fulfillment solutions for over 45 years. Whether you’re a newcomer to the industry or aiming to diversify your product range, Vitaquest possesses the expertise, cutting-edge facilities, and solutions needed to swiftly and effectively turn your summer season supplement concept into reality. Vitaquest offers a variety of dosage forms, including capsules, tablets, chewable tablets, oral disintegrating tablets (OTD), effervescents and powders. Furthermore, you’ll receive an exceptional level of customer support.
Vitaquest also has expertise in domestic and international regulatory standards, as well as sustainability practices. Sourcing sustainable ingredients and using eco-friendly manufacturing processes can enhance brand appeal. Our FDA cGMP compliance – as well as third-party GMP certification from NSF, USP and others – assures brand owners and consumers that we meet industry regulations and standards. Likewise, our ability to offer Kosher, Halal, and certified organic products, and FSSC 22000 certification for food safety are relevant certifications for manufacturing excellence.
Conclusion
During the summer season there will be a greater demand for summer supplements that support hydration and electrolyte balance, beauty and skin health, sports and recovery, digestive health and gut support, liver support, weight management, and sleep. Likewise, delivery formats such as effervescent tablets and powder stick packs may be preferred due to their convenience factor for the on-the-go summer lifestyle. As a brand owner, it is important to consider the information presented in this article and adapt your products accordingly—otherwise you supplement business may suffer from its own version of summer dehydration.
Are you ready to capitalize on the summer season supplement trends? If so, call 800-526-9095 to speak with one of our knowledgeable sales executives or request a nutraceutical manufacturing price quote if you’ve already finalized your project requirements!
Frequently Asked Questions About the Top Summer Supplement Trends for 2025
Q: What are the most popular supplements during summer?
During the summer season there will be a greater demand for supplements that support hydration and electrolyte balance, beauty and skin health, sports and recovery, digestive health and gut support, liver support, weight management, and sleep.
Q: What are the best supplements for skin health in summer?
Among the best supplements to consider using for skin health in the summer are antioxidants (lycopene, beta-carotene, vitamin E, and selenium) to help mitigate UV-induced skin aging, astaxanthin to improve skin dryness and wrinkles, ceramides to promote skin moisturization, and collagen peptides to promote skin elasticity.
Q: What types of supplements support an active lifestyle in summer?
Some of the many nutraceuticals with good science for an active lifestyle during the summer include Black Ginger Extract for improving cardiorespiratory fitness and physical performance, Creatine Monohydrate for enhancing post-exercise recovery, and Whey Protein for increasing lean body mass and strength.
Q: What are the trending supplement formats for summer 2025?
One of the trending supplement formats for summer 2025 is convenient and refreshing formats such as effervescent tablets or powders that can be easily mixed into a drink.
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