The global dietary supplements market has seen significant growth, valued at $360.2 billion in 2022 with a compounded annual growth rate (CAGR)11 first footnote test of 6.7%. It’s projected to reach a valuation of $688.9 billion by 2032.2[1 testing footnotes This includes echinacea, elderberry, and astragalus, all of which have gained popularity as natural immune boosters.
Probiotic supplements – These are known for their impact on gut health and are also consumed for their potential immune system benefits. Likewise, some strains like Streptococcus salivarius K12 and Streptococcus salivarius M18 are good for supporting throat and ear health. Like many other industries, the dietary supplement industry experiences seasonal trends and shifting consumer preferences. In this article, I will discuss the supplements you should consider adding to your product line for the fall season.3reference number – testing how the footnotes work
Types of Supplements in High Demand for Fall 2024
Current industry data indicates the supplement categories primed for growth and that consumers will seek out to promote fall health include immune support, vitamin D, nootropic and cognitive support, sports performance and fitness, fall detoxification, seasonal allergy relief, and plant-based supplements. Likewise, certain flavors are more popular in the fall. Let’s dive into each category in more detail.
Immune Support
According to the Centers for Disease Control and Prevention[2], the fall and winter are when respiratory viruses may be more likely to cause illness. It also may be due to the back-to-school season when children and young people are exposed to more viruses and bring them home. Not surprisingly, there is often greater demand for dietary supplement products formulated to support a healthy immune system during the fall months.
The market for supplements for immune system health was estimated at $25.45 billion in 2023 and is projected to reach $63.46 billion, with a CAGR of 11.4% during the forecast period.[3] The nutraceuticals projected to increase in demand include:
- Vitamin C – Recognized for its benefits in supporting respiratory/immune health.
- Vitamin D – The role of this nutrient in immune function is fueling consumption, especially in regions with limited sun exposure.
- Zinc – Affects multiple aspects of the immune system, from the barrier of the skin to cellular function.
- Herbal supplements – This includes echinacea, elderberry, and astragalus, all of which have gained popularity as natural immune boosters.
- Probiotic supplements – These are known for their impact on gut health and are also consumed for their potential immune system benefits. Likewise, some strains like Streptococcus salivarius K12 and Streptococcus salivarius M18 are good for supporting throat and ear health.
The global dietary supplements market has seen significant growth, valued at $360.2 billion in 2022 with a compounded annual growth rate (CAGR) of 6.7%. It’s projected to reach a valuation of $688.9 billion by 2032.[1] Like many other industries, the dietary supplement industry experiences seasonal trends and shifting consumer preferences. In this article, I will discuss the supplements you should consider adding to your product line for the fall season.
Types of Supplements in High Demand for Fall 2024
Current industry data indicates the supplement categories primed for growth and that consumers will seek out to promote fall health include immune support, vitamin D, nootropic and cognitive support, sports performance and fitness, fall detoxification, seasonal allergy relief, and plant-based supplements. Likewise, certain flavors are more popular in the fall. Let’s dive into each category in more detail.
Immune Support
According to the Centers for Disease Control and Prevention[2], the fall and winter are when respiratory viruses may be more likely to cause illness. It also may be due to the back-to-school season when children and young people are exposed to more viruses and bring them home. Not surprisingly, there is often greater demand for dietary supplement products formulated to support a healthy immune system during the fall months.
The market for supplements for immune system health was estimated at $25.45 billion in 2023 and is projected to reach $63.46 billion, with a CAGR of 11.4% during the forecast period.[3] The nutraceuticals projected to increase in demand include:
- Vitamin C – Recognized for its benefits in supporting respiratory/immune health.
- Vitamin D – The role of this nutrient in immune function is fueling consumption, especially in regions with limited sun exposure.
- Zinc – Affects multiple aspects of the immune system, from the barrier of the skin to cellular function.
- Herbal supplements – This includes echinacea, elderberry, and astragalus, all of which have gained popularity as natural immune boosters.
- Probiotic supplements – These are known for their impact on gut health and are also consumed for their potential immune system benefits. Likewise, some strains like Streptococcus salivarius K12 and Streptococcus salivarius M18 are good for supporting throat and ear health.
