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Vitaquest Launches VQ Cares to Expand Nutrition Access for Underserved Communities

In its first year, Vitaquest has set a goal of donating $500,000 worth of multivitamins to free clinics in New Jersey and New York.

At Vitaquest, we believe good health starts with access to proper nutrition. That’s why we’re proud to announce the launch of VQ Cares—our new charitable initiative dedicated to providing free, high-quality dietary supplements to families who need them most.

Through partnerships with the National Association of Free & Charitable Clinics (NAFC) and the Council for Responsible Nutrition (CRN) Foundation, VQ Cares is working to close gaps in nutrition access and support underserved communities.


 

Why VQ Cares?

“Millions of families lack the nutrition they need to lead healthy lives. As leaders in the dietary supplement industry, Vitaquest has the resources and expertise to make a difference,” said Patrick Brueggman, CEO of Vitaquest.

Proper nutrition improves overall health, supports immunity, and enhances well-being. With VQ Cares, we’re making that support available by providing adult and children’s multivitamins—free of charge—to families who rely on NAFC’s network of clinics.


 

A Collaborative Effort

VQ Cares is part of the CRN Foundation’s Access Initiative, a nationwide movement to reduce nutrition insecurity. The initiative connects dietary supplement companies with the NAFC, ensuring a consistent supply of trusted products for patients who may otherwise go without.

“Reliable access to quality nutrition shouldn’t depend on a family’s income,” said Nicole Lamoureux, President & CEO of NAFC. “By serving as a true manufacture-to-donate partner, Vitaquest creates a predictable, high-quality pipeline of supplements that our clinics can count on. This model turns generosity into guaranteed supply.”

VQ Cares Companies


 

Starting Local, Growing National

We’re beginning this journey close to home, supporting clinics in New Jersey and New York where the need is visible every day. In our first year, we’ve set a goal of donating $500,000 worth of multivitamins to NAFC clinics in these states, with plans to scale nationally in the years ahead.


 

An Invitation to the Industry

VQ Cares isn’t just a Vitaquest program—it’s an invitation to the entire dietary supplement industry to work together for greater impact.

“Vitaquest’s VQ Cares initiative is a strong example of how our industry can come together to improve public health,” said Steve Mister, President & CEO of the Council for Responsible Nutrition.

We’re welcoming support from ingredient suppliers, service providers, and peer manufacturers. In return, Vitaquest will handle the manufacturing process and provide partners with opportunities to:

  • Receive a portion of the finished product for their own employee wellness programs

  • Gain recognition on product packaging, our website, and related campaigns

As Patrick Brueggman put it:

“If every major supplier contributed just a fraction of their ingredients for this initiative, we could positively impact millions of lives.”


 

Join Us

This is just the beginning. With industry-wide collaboration, we can create a healthier future for families nationwide.

Organizations interested in supporting VQ Cares can contact us at VQCares@Vitaquest.com. To learn more, visit VQCares.com.

Jiezhelle
Lizardo
Marketing Manager

Jiezhelle Lizardo, the Marketing Manager at Vitaquest, has over 10 years of experience in marketing and brand strategy. She has been instrumental in driving Vitaquest’s brand growth while championing collaboration and innovation across departments. Recognized as a Proud Champion Award winner, Jiezhelle also leads the company’s Wellness Team and is an active participant in the Environmental, Social, and Governance Team as well as the Innovation Team, advancing Vitaquest’s mission to inspire healthier lives through impactful initiatives and sustainable practices.

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