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According to the National Institute of Health, multivitamins account for 14% of supplement purchases and 38% of vitamin/mineral sales. This means there are millions of consumers waiting for a multivitamin product like yours.
various fruits and herbs with a bottle of multivitamin supplement tablets on its side

Multivitamins & Their Benefits: Beyond the RDA

If you are not in the market for multivitamin manufacturing, you are missing out. The multivitamin market was valued at $44.12 billion in 2020 and is expected to rise 6.2% annually until 2028. According to the National Institute of Health, multivitamins account for 14% of supplement purchases and 38% of vitamin/mineral sales. This means there are millions of consumers waiting for a multivitamin product like yours.

Research attributes this unprecedented growth to a new consumer health consciousness caused by the COVID-19 pandemic, especially when it comes to the popularity of immunity-boosting multivitamins. But there are thousands of multivitamin combinations available, each with a wide range of benefits. Discover the benefits of multivitamins and how our team can help make your multivitamin manufacturing campaign a success.

The Types of Vitamins & Minerals

There are roughly 30 vitamins and minerals that, when combined, form a multivitamin. The following is just a sampling of the vitamins and minerals that multivitamins used, as well as where they can be found naturally:

  • Vitamin A: Found naturally in two forms, retinol and carotenes. Retinol is in fortified milk and some dairy products, and can also be found in fish oils, especially cod liver oil. Carotenes are found in vegetables like carrots, sweet potatoes, pumpkins, and squash.
  • Vitamin B1 (thiamin): Vitamin B1 occurs naturally in brown rice, watermelon, or ham.
  • Vitamin C (ascorbic acid): This antioxidant powerhouse is found in a variety of fruits and fruit juices, as well as in bell peppers and tomatoes.
  • Vitamin D: Also called calciferol, Vitamin D can be produced by the body when exposed to sunlight. However, it is hard to generate enough of this vitamin through the sun alone, especially if wearing sunscreen. Fatty fish can help increase your levels of vitamin D.
  • Calcium: Essential for bone and heart health, this mineral can be found in yogurt, cheese, or milk.
  • Iron: Needed to help carry vital oxygen to every cell in the body, iron is found naturally in red meat, poultry, and eggs.

Many Americans do not receive their allocated daily amount of these and other vitamins and minerals. Multivitamin supplements can help by filling in the nutritional gaps in a consumer’s diet. But why exactly is it important to get daily doses of these nutrients? What added benefits can multivitamin supplements provide?

The Benefits of Multivitamin Supplements

There are numerous benefits to multivitamins, more so than simply nutritional improvement. More and more consumers are looking toward multivitamins to improve their holistic health. Multivitamins have the potential to improve immunity, cognition, hair health, skin health, and more. Potential benefits of multivitamins include:

  • Improved cognitive functions and memory (Vitamin B1, Vitamin B2, Vitamin B3, Vitamin B9, Vitamin E)
  • Bone growth (Vitamin A, Vitamin D, Calcium, Fluoride, Phosphorus)
  • Healthy skin & hair (Vitamin B1, Vitamin B2, Vitamin B3, Biotin, Sulfur)
  • Increased energy (Vitamin B1, Vitamin B2, Vitamin B3, Vitamin B5, Biotin)
  • Better Mood (Vitamin B6)
  • Improved Sleep (Vitamin B6,
  • Enhanced immunity (Vitamin C, Zinc)
  • Maintain healthy blood pressure (Calcium, Magnesium, Potassium)
  • Support heart and circulatory health (Vitamin B6, Vitamin B9, Vitamin B12)

Some multivitamins may include herbal or other natural ingredients to enhance their potential benefits. With these benefits, it’s easy to see why millions of Americans are turning to multivitamins to improve their health and overall well-being.

As always, consult your healthcare advisor before starting any new supplement for the best health recommendations for your unique situation.

Multivitamin Manufacturing with Vitaquest

Is there a multivitamin you want to bring to market? We’ll work by your side to source world-class ingredients, devise a unique, custom formulation, and manufacture a high-quality product that meets the demands of your budget, your timeline, and, most importantly, your consumer audience. Plus, we have a packaging and compliance team who will ensure your product meets all regulatory requirements for GMP and Food Safety.

To learn more about multivitamin manufacturing with Vitaquest and how we can help you deliver what’s next, call 800-526-9095 to speak with a sales executive or request a nutraceutical manufacturing price quote if you’ve finalized your project requirements.

Rick Handel, Senior Vice President of Commercial Operations at Vitaquest
Senior Vice President of Commercial Operations

Rick Handel is a 50-year veteran of the nutraceutical industry, with a strong background in formulation, R&D and GMP manufacturing of dietary supplements. Rick is celebrating 30 years with industry-leading supplement manufacturer Vitaquest International, where he currently serves as Senior Vice President of Commercial Operations. In that capacity, Rick is responsible for driving sales and innovation by identifying and developing new strategies, business opportunities, science-backed ingredients, and novel delivery technologies. Rick holds eight patents and has presented his published scientific papers and studies at conferences around the world.

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