Published: January 12, 2024

With the new year comes fresh trends in herbs and botanicals. So, what’s hot on the market, and what factors are shaping these shifts? Vitaquest International’s Commercial Innovation Leader, Lauren Samot, RD, and Jon Weisgal, Senior Vice President of Market Development, sit down with NutraCast host Danielle Masterson to discuss the evolving landscape and how dietary supplement business owners can harness these trends to grow their product lines. Listen now to get expert insights on what’s shaping the future of botanicals and herbs in 2024 and beyond.