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Surprising Sources of Innovation

For supplement marketers, there’s good news and bad news. The good news is that supplement sales are on the rise. The bad news is that the success rates for new product launches are low. One way to beat the new product odds and extract value from the sales trend is to find innovative collaborators like Vitaquest.

For over 40 years, Vitaquest has successfully worked with dietary supplement companies to create unique, custom products with built-in efficacy, quality, consumer appeal, and competitive differentiation.

Vitaquest’s reputation for innovation is driven by a passion for science. This has allowed the Company to offer its customers an exciting and ever-growing number of globally sourced, science-backed ingredients and technologies. As Vitaquest’s Senior Vice President of Commercial Operations Rick Handel explains, “When customers want to move into a particular benefit area, Vitaquest has the institutional knowledge to be able to suggest effective ingredients and synergistic nutrients, in a variety of delivery systems along with attractive packaging options that can provide the best opportunity for marketplace success.”

That deep level of functional product knowledge can be a surprise coming from a contract manufacturer. But Vitaquest goes beyond just being a supplement manufacturer. We are truly a development and commercialization partner and adept at every aspect of product ideation, supplement formulation, development, pilot production, GMP manufacturing, full-service packaging, and thorough quality testing in our state-of-the-industry, in-house laboratories. That’s why we say we “Deliver What’s Next” for our customers.

If you’re a marketer with an idea on how to take advantage of the market growth trends in dietary supplements and want the delightful surprise of working with a reputable supplement manufacturer who thoroughly understands the process of contract manufacturing high-quality dietary supplements, call 800-526-9095 to speak with one of our knowledgeable sales executives or request a nutraceutical manufacturing price quote!

Rick Handel, Senior Vice President of Commercial Operations at Vitaquest
Senior Vice President of Commercial Operations

Rick Handel is a 50-year veteran of the nutraceutical industry, with a strong background in formulation, R&D and GMP manufacturing of dietary supplements. Rick is celebrating 30 years with industry-leading supplement manufacturer Vitaquest International, where he currently serves as Senior Vice President of Commercial Operations. In that capacity, Rick is responsible for driving sales and innovation by identifying and developing new strategies, business opportunities, science-backed ingredients, and novel delivery technologies. Rick holds eight patents and has presented his published scientific papers and studies at conferences around the world.

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