Latest Nutraceutical Industry Trends and Insights

As most innovators will tell you, the odds of success in new product launches tend to be discouragingly low. It’s a wonder that these tireless individuals keep at it, yet they do and with enthusiasm

There’s a steady drum beat of research showing the various benefits of probiotic bacteria with things like gut health, weight management, immunity and cognition getting most of the attention. And we get bombarded with numbers talking about how many gazillion bacteria are in various supplements. But to be able to deliver an effective amount of these beneficial bacteria, a lot of hard work goes on behind the scenes.

While it may be cause for celebration to see double digit sales increases for immunity supplements as the COVID-19 pandemic continues to grip the globe, there are some behind-the-scenes implications that can limit growth if they aren’t handled properly.

For supplement marketers, there’s good news and bad news. The good news is that supplement sales are on the rise.

For supplement marketers, there’s good news and bad news. The good news is that supplement sales are on the rise.